1. Global Phone Video Editing App Market Introduction
The global phone video editing app market value will be $1010.71 million in 2024 with a CAGR of 19.87% from 2024 to 2029, indicating a period of rapid expansion and technological innovation.
Phone video editing apps are software applications designed for mobile devices, enabling users to edit and enhance videos directly on their smartphones or tablets. These apps offer a range of features, including trimming, merging, adding effects, and adjusting audio, allowing for professional-quality video production on a portable platform. They cater to both amateur enthusiasts and professional content creators, facilitating the creation of engaging visual content for social media, marketing, and personal projects.
Global Phone Video Editing App Market Revenue (M USD) in 2024
2. Driving Factors of Phone Video Editing App Market
The growth of the phone video editing app market is propelled by several key factors. Firstly, the widespread adoption of smartphones and the improvement in their video capture quality have made mobile video editing more accessible and efficient. Additionally, the rise of social media platforms and the demand for high-quality, engaging video content have created a surge in the need for user-friendly editing tools. The proliferation of 5G technology and cloud storage solutions has also enhanced the speed and convenience of video editing on mobile devices.
Moreover, technological advancements such as artificial intelligence and machine learning are being integrated into phone video editing apps, offering features like automated editing, color enhancement, and virtual background creation. These innovations are simplifying the editing process and attracting a broader user base.
3. Limiting Factors of Phone Video Editing App Market
Despite the positive growth trajectory, the market faces certain challenges that could limit its expansion. One of the primary constraints is the limited processing power of mobile devices compared to desktop computers, which can affect rendering times and output quality, particularly when handling large video files or complex editing tasks.
Another significant challenge is the presence of free video editing software and the issue of software piracy, which can impact the profitability of legitimate software companies. The market also faces competition from a plethora of free or low-cost editing apps, making it difficult for premium products to stand out and justify their higher price points.
Furthermore, the varying levels of technical expertise among users can create a barrier to entry for some apps, as more advanced features may be intimidating or difficult to navigate for novice users. Lastly, the rapid pace of technological change requires continuous investment in research and development, which can be a financial burden for smaller companies, potentially hindering their growth and innovation.
The global phone video editing app market is poised for substantial growth, with significant opportunities driven by technological advancements and the evolving landscape of digital content creation. However, challenges such as limited mobile processing power, competition from free software, and the impact of software piracy must be addressed to ensure the market’s continued expansion and success. As the industry navigates these challenges, it stands on the cusp of a new era in mobile video editing, offering unprecedented creativity and convenience to users worldwide.
4. Global Phone Video Editing App Market Segment
Product Types Analysis
The global phone video editing app market is segmented into two primary product types: On-Premise and Cloud-Based. Each type caters to different user needs and technological preferences, with distinct definitions and market revenues.
On-Premise: This type of phone video editing app is installed directly on the user’s mobile device, utilizing the device’s computing resources. It is often preferred for its ability to handle high-quality video processing and is generally considered more secure as the editing process is contained within the user’s device. The On-Premise segment is expected to generate a revenue of $770.46 million in 2024. Despite its advantages, the On-Premise type faces challenges in terms of cost management and maintenance, which can be significantly higher compared to cloud-based solutions.
Cloud-Based: Cloud-based phone video editing apps are web-based platforms that allow users to edit videos without downloading software to their devices. Accessible from any smartphone with an internet connection, these apps offer benefits such as lower costs, flexibility, regular updates, improved data security, and integration capabilities with other software. The Cloud-Based segment is projected to reach a revenue of $240.25 million in 2024. The market share of Cloud-Based apps is growing due to the increasing popularity of cloud storage and the convenience of remote editing capabilities.
When comparing the market share and growth rates, the Cloud-Based product type is not only expected to have the fastest growing rate but also to capture a significant portion of the market share by 2024. This growth can be attributed to the technological advancements in cloud computing and the increasing demand for flexible, remote editing solutions.
Applications Analysis
The applications of phone video editing apps span across professional and amateur spheres, each with unique definitions and market revenues.
Professional: Professional applications of phone video editing apps are geared toward businesses and individuals who require advanced editing capabilities for high-quality video production. This segment includes small businesses experimenting with video marketing, larger businesses looking to save on production costs, and professional video editors seeking convenient tools for specific sequences and effects. The Professional application is expected to generate a revenue of $310.87 million in 2024. Despite the advanced features, professional apps may lack some capabilities found in more sophisticated editing systems, and the learning curve can be steep for new users.
Amateur: Amateur applications are tailored for casual users and those new to video editing. As smartphone technology advances, DIY video production has become more prevalent, and amateur users seek easy-to-use editing tools to refine and polish their creations for social media and other platforms. The Amateur application is projected to generate a higher revenue of $699.83 million in 2024, reflecting the broader user base and the growing trend of user-generated content.
In terms of market share, the Amateur application holds the largest share, with an expected 69.24% of the market in 2024. This is due to the widespread use of smartphones and the ease with which amateur users can create and edit content.
The global phone video editing app market is diversifying in terms of product types and applications, with Cloud-Based solutions and Amateur applications leading in market share and growth rates. The Cloud-Based type, with its flexibility and cost-effectiveness, is predicted to have the fastest growth rate, while the Amateur application, driven by the ease of use and the rise of social media, captures the largest market share. These trends reflect the evolving preferences of users and the impact of technological advancements on the video editing landscape. As the market continues to expand, it is expected that both product types and applications will play crucial roles in shaping the future of video content creation and distribution.
Market Revenue and Share by Segment
Market Revenue (M USD) in 2024 | Market Share in 2024 | ||
By Type | On-Premise | 770.46 | 76.23% |
Cloud-Based | 240.25 | 23.77% | |
By Application | Professional | 310.87 | 30.76% |
Amateur | 699.83 | 69.24% |
5. Global Phone Video Editing App Market Revenue by Region
The global phone video editing app market is a diverse and dynamic landscape, with different regions showcasing unique growth patterns and market potentials.
United States: The United States continues to be a dominant force in the global phone video editing app market, with a projected revenue of $330.55 million in 2024. The country’s strong economy, high smartphone penetration, and thriving digital content creation culture contribute to this significant market size. The US market is characterized by a mature consumer base that demands high-quality video editing tools, driving innovation and competition among app developers.
Europe: Europe follows closely with an expected revenue of $245.70 million in 2024. The region’s diverse economies and advanced technological infrastructure support a robust market for phone video editing apps. The European market is influenced by a mix of professional content creators and a growing amateur user base, particularly in countries with strong creative industries.
China: China’s market is expected to generate $2321.61 million in 2024, reflecting the country’s rapid economic growth and the expanding middle class with increasing disposable income. The Chinese market is unique due to the prevalence of local smartphone brands and the government’s influence on internet services, which shapes the demand for video editing apps.
Japan: Japan’s market is projected to reach $44.14 million in 2024. The country’s tech-savvy population and strong digital infrastructure support a stable market for phone video editing apps. Japan’s market is driven by both professional and amateur users who value high-quality editing tools for personal and commercial use.
India: India is expected to generate $18.28 million in 2024, with a significant growth rate. The market’s expansion is fueled by the country’s large young population, increasing internet penetration, and the rise of digital content creation as a profession. India’s market has the potential to grow further due to the affordability and accessibility of smartphones and data services.
Southeast Asia: Southeast Asia is projected to reach $26.64 million in 2024, with one of the highest growth rates. The region’s economic growth, increasing internet access, and the popularity of social media among its young population drive the demand for phone video editing apps.
Latin America: Latin America’s market is expected to generate $37.02 million in 2024. The region’s market growth is influenced by increasing smartphone usage and a growing middle class that is more inclined toward digital content creation.
Middle East and Africa: The Middle East and Africa are projected to reach $24.23 million in 2024. While the market is smaller compared to other regions, it shows potential for growth due to increasing internet penetration and a growing youth population.
The biggest regional market by revenue in 2024 is the United States, with its strong consumer base and advanced technology infrastructure. The fastest-growing region is Southeast Asia, driven by economic growth, increasing internet access, and a young, tech-savvy population that is increasingly engaged in social media and digital content creation.
Global Phone Video Editing App Market Revenue (M USD) by Region in 2024
6. Phone Video Editing App Market Top Five Companies Analysis
Adobe: Adobe is a global leader in digital media and digital marketing solutions. Its product, Adobe Premiere Rush, is a mobile and desktop video editing app that allows users to create and share high-quality videos. Adobe reported a sales revenue of USD 17.83 million in 2023, showcasing its strong market presence and influence.
ByteDance (CapCut): ByteDance, known for its short-form mobile video platform TikTok, also develops CapCut, a video editing software that relies on the Douyin platform. With a sales revenue of USD 91.66 million in 2023, ByteDance has made significant strides in the video editing app market.
Wondershare (Wondershare FilmoraGo): Wondershare creates integrated lifestyle technology solutions for users across 150 countries. Its product, Wondershare FilmoraGo, powers millions of video creators worldwide. The company reported a sales revenue of USD 40.90 million in 2023, indicating its growing impact on the market.
CyberLink Corporation: CyberLink Corporation is a multimedia software and AI facial recognition technology company that designs and sells video entertainment and media creation software. With a sales revenue of USD 11.96 million in 2023, CyberLink Corporation continues to be a significant player in the market.
PicsArt: PicsArt is an all-in-one platform where people can create, customize, and share images and videos. It operates on a “freemium” model, offering a range of features and tools for free, with a Premium Gold membership unlocking advanced photo and video editing tools. PicsArt reported a sales revenue of USD 78.05 million in 2023, demonstrating its strong user base and market reach.
Major Players
Company Name | Sales Region |
Bending Spoons | Worldwide |
PicsArt | Worldwide |
QuVideo | Mainly in Asia, North America and Europe |
InShot | Mainly in Asia and North America |
ByteDance (CapCut) | Worldwide |
Wondershare (Wondershare FilmoraGo) | Worldwide |
WeVideo | Mainly in North America and Europe |
KineMaster Corporation | Worldwide |
Quik | Worldwide |
Adobe | Worldwide |
Funimate | Worldwide |
CyberLink Corporation | Mainly in Asia, North America and Europe |
Video Star | Mainly in Asia, North America and Europe |
LumaTouch | Mainly in North America |
Alight Motion | Mainly in Asia |
InVideo | Worldwide |
AVU | Mainly in Asia |
1 Phone Video Editing App Market Overview
1.1 Product Overview and Scope of Phone Video Editing App
1.2 Phone Video Editing App Market Segment by Type
1.2.1 Global Phone Video Editing App Market Revenue and CAGR Comparison by Type (2018-2028)
1.2.2 The Market Profile of On-Premise
1.2.3 The Market Profile of Cloud-Based
1.3 Global Phone Video Editing App Market Segment by Application
1.3.1 Phone Video Editing App Market Consumption (Value) Comparison by Application (2018-2028)
1.3.2 The Market Profile of Professional
1.3.3 The Market Profile of Amateur
1.4 Global Phone Video Editing App Market, Region Wise (2018-2028)
1.4.1 Global Phone Video Editing App Market Size (Value) and CAGR Comparison by Region (2018-2028)
1.4.2 United States Phone Video Editing App Market Status and Prospect (2018-2028)
1.4.3 Europe Phone Video Editing App Market Status and Prospect (2018-2028)
1.4.4 China Phone Video Editing App Market Status and Prospect (2018-2028)
1.4.5 Japan Phone Video Editing App Market Status and Prospect (2018-2028)
1.4.6 India Phone Video Editing App Market Status and Prospect (2018-2028)
1.4.7 Southeast Asia Phone Video Editing App Market Status and Prospect (2018-2028)
1.4.8 Latin America Phone Video Editing App Market Status and Prospect (2018-2028)
1.4.9 Middle East and Africa Phone Video Editing App Market Status and Prospect (2018-2028)
1.5 Global Market Size of Phone Video Editing App (2018-2028)
1.6 Global Macroeconomic Analysis
1.7 The impact of the Russia-Ukraine war on the Phone Video Editing App Market
2 Industry Outlook
2.1 Phone Video Editing App Industry Technology Status and Trends
2.2 Industry Entry Barriers
2.2.1 Analysis of Financial Barriers
2.2.2 Analysis of Technical Barriers
2.2.3 Analysis of Talent Barriers
2.2.4 Analysis of Brand Barrier
2.3 Phone Video Editing App Market Drivers Analysis
2.4 Phone Video Editing App Market Challenges Analysis
2.5 Emerging Market Trends
2.6 Consumer Preference Analysis
2.7 Phone Video Editing App Industry Development Trends under COVID-19 Outbreak
2.7.1 Global COVID-19 Status Overview
2.7.2 Influence of COVID-19 Outbreak on Phone Video Editing App Industry Development
3 Global Phone Video Editing App Market Landscape by Player
3.1 Global Phone Video Editing App Revenue and Market Share by Player (2018-2023)
3.2 Phone Video Editing App Market Competitive Situation and Trends
3.2.1 Phone Video Editing App Market Concentration Rate
3.2.2 Phone Video Editing App Market Share of Top 3 and Top 6 Players
3.2.3 Mergers & Acquisitions, Expansion
4 Global Phone Video Editing App Revenue, Region Wise (2018-2023)
4.1 Global Phone Video Editing App Revenue and Market Share, Region Wise (2018-2023)
4.2 Global Phone Video Editing App Value and Gross Margin (2018-2023)
4.3 United States Phone Video Editing App Value and Gross Margin (2018-2023)
4.3.1 United States Phone Video Editing App Market Under COVID-19
4.4 Europe Phone Video Editing App Value and Gross Margin (2018-2023)
4.4.1 Europe Phone Video Editing App Market Under COVID-19
4.5 China Phone Video Editing App Value and Gross Margin (2018-2023)
4.5.1 China Phone Video Editing App Market Under COVID-19
4.6 Japan Phone Video Editing App Value and Gross Margin (2018-2023)
4.6.1 Japan Phone Video Editing App Market Under COVID-19
4.7 India Phone Video Editing App Value and Gross Margin (2018-2023)
4.7.1 India Phone Video Editing App Market Under COVID-19
4.8 Southeast Asia Phone Video Editing App Value and Gross Margin (2018-2023)
4.8.1 Southeast Asia Phone Video Editing App Market Under COVID-19
4.9 Latin America Phone Video Editing App Value and Gross Margin (2018-2023)
4.9.1 Latin America Phone Video Editing App Market Under COVID-19
4.10 Middle East and Africa Phone Video Editing App Value and Gross Margin (2018-2023)
4.10.1 Middle East and Africa Phone Video Editing App Market Under COVID-19
5 Global Phone Video Editing App Revenue by Type
5.1 Global Phone Video Editing App Revenue and Market Share by Type
5.2 Global Phone Video Editing App Revenue and Growth Rate by Type (2018-2023)
5.2.1 Global Phone Video Editing App Revenue and Growth Rate of On-Premise (2018-2023)
5.2.2 Global Phone Video Editing App Revenue Growth Rate of Cloud-Based (2018-2023)
6 Global Phone Video Editing App Market Analysis by Application
6.1 Global Phone Video Editing App Consumption Value and Market Share by Application (2018-2023)
6.2 Global Phone Video Editing App Consumption Value and Growth Rate by Application (2018-2023)
6.2.1 Global Phone Video Editing App Consumption Value and Growth Rate of Professional (2018-2023)
6.2.2 Global Phone Video Editing App Consumption Value and Growth Rate of Amateur (2018-2023)
6.3 Global Phone Video Editing App Consumption Value and Market Share by End User (2018-2028)
7 Global Phone Video Editing App Market Forecast (2023-2028)
7.1 Global Phone Video Editing App Revenue Forecast (2023-2028)
7.2 Global Phone Video Editing App Revenue Forecast, Region Wise (2023-2028)
7.2.1 United States Phone Video Editing App Revenue Forecast (2023-2028)
7.2.2 Europe Phone Video Editing App Revenue Forecast (2023-2028)
7.2.3 China Phone Video Editing App Revenue Forecast (2023-2028)
7.2.4 Japan Phone Video Editing App Revenue Forecast (2023-2028)
7.2.5 India Phone Video Editing App Revenue Forecast (2023-2028)
7.2.6 Southeast Asia Phone Video Editing App Revenue Forecast (2023-2028)
7.2.7 Latin America Phone Video Editing App Revenue Forecast (2023-2028)
7.2.8 Middle East and Africa Phone Video Editing App Revenue Forecast (2023-2028)
7.3 Global Phone Video Editing App Revenue Forecast by Type (2023-2028)
7.3.1 Global Phone Video Editing App Revenue and Growth Rate of On-Premise (2023-2028)
7.3.2 Global Phone Video Editing App Revenue and Growth Rate of Cloud-Based (2023-2028)
7.4 Global Phone Video Editing App Consumption Value Forecast by Application (2023-2028)
7.4.1 Global Phone Video Editing App Consumption Value and Growth Rate of Professional (2023-2028)
7.4.2 Global Phone Video Editing App Consumption Value and Growth Rate of Amateur (2023-2028)
7.5 Phone Video Editing App Market Forecast Under COVID-19
8 Upstream and Downstream Analysis
8.1 Phone Video Editing App Industrial Chain Analysis
8.2 Downstream Buyers
8.3 Business Cost Structure Analysis of Phone Video Editing App
8.4 Labor Cost Analysis
8.4.1 Definition of Labor Cost
8.4.2 Labor Cost of North America
8.4.3 Labor Cost of Europe
8.4.4 Labor Cost of Asia-Pacific
8.4.5 Labor Cost of South America
8.4.6 Labor Cost of Middle East
8.4.7 Labor Cost of Africa
8.5 Marketing Cost Analysis
8.6 Impact of COVID-19 and the Russia-Ukraine war on the Upstream and Downstream in the Phone Video Editing App Industry
9 Players Profiles
9.1 Bending Spoons
9.1.1 Bending Spoons Basic Information
9.1.2 Phone Video Editing App Product Profiles, Application and Specification
9.1.3 Bending Spoons Phone Video Editing App Market Performance (2018-2023)
9.2 PicsArt
9.2.1 PicsArt Basic Information
9.2.2 Phone Video Editing App Product Profiles, Application and Specification
9.2.3 PicsArt Phone Video Editing App Market Performance (2018-2023)
9.3 QuVideo
9.3.1 QuVideo Basic Information
9.3.2 Phone Video Editing App Product Profiles, Application and Specification
9.3.3 QuVideo Phone Video Editing App Market Performance (2018-2023)
9.4 InShot
9.4.1 InShot Basic Information
9.4.2 Phone Video Editing App Product Profiles, Application and Specification
9.4.3 InShot Phone Video Editing App Market Performance (2018-2023)
9.5 ByteDance (CapCut)
9.5.1 ByteDance (CapCut) Basic Information
9.5.2 Phone Video Editing App Product Profiles, Application and Specification
9.5.3 ByteDance (CapCut) Phone Video Editing App Market Performance (2018-2023)
9.6 Wondershare (Wondershare FilmoraGo)
9.6.1 Wondershare (Wondershare FilmoraGo) Basic Information
9.6.2 Phone Video Editing App Product Profiles, Application and Specification
9.6.3 Wondershare (Wondershare FilmoraGo) Phone Video Editing App Market Performance (2018-2023)
9.7 WeVideo
9.7.1 WeVideo Basic Information
9.7.2 Phone Video Editing App Product Profiles, Application and Specification
9.7.3 WeVideo Phone Video Editing App Market Performance (2018-2023)
9.8 KineMaster Corporation
9.8.1 KineMaster Corporation Basic Information
9.8.2 Phone Video Editing App Product Profiles, Application and Specification
9.8.3 KineMaster Corporation Phone Video Editing App Market Performance (2018-2023)
9.9 Quik
9.9.1 Quik Basic Information
9.9.2 Phone Video Editing App Product Profiles, Application and Specification
9.9.3 Quik Phone Video Editing App Market Performance (2021-2023)
9.10 Adobe
9.10.1 Adobe Basic Information
9.10.2 Phone Video Editing App Product Profiles, Application and Specification
9.10.3 Adobe Phone Video Editing App Market Performance (2018-2023)
9.11 Funimate
9.11.1 Funimate Basic Information
9.11.2 Phone Video Editing App Product Profiles, Application and Specification
9.11.3 Funimate Phone Video Editing App Market Performance (2018-2023)
9.12 CyberLink Corporation
9.12.1 CyberLink Corporation Basic Information
9.12.2 Phone Video Editing App Product Profiles, Application and Specification
9.12.3 CyberLink Corporation Phone Video Editing App Market Performance (2018-2023)
9.13 Video Star
9.13.1 Video Star Basic Information
9.13.2 Phone Video Editing App Product Profiles, Application and Specification
9.13.3 Video Star Phone Video Editing App Market Performance (2018-2023)
9.14 LumaTouch
9.14.1 LumaTouch Basic Information
9.14.2 Phone Video Editing App Product Profiles, Application and Specification
9.14.3 LumaTouch Phone Video Editing App Market Performance (2018-2023)
9.15 Alight Motion
9.15.1 Alight Motion Basic Information
9.15.2 Phone Video Editing App Product Profiles, Application and Specification
9.15.3 Alight Motion Phone Video Editing App Market Performance (2018-2023)
9.16 InVideo
9.16.1 InVideo Basic Information
9.16.2 Phone Video Editing App Product Profiles, Application and Specification
9.16.3 InVideo Phone Video Editing App Market Performance (2019-2023)
9.17 AVU
9.17.1 AVU Basic Information
9.17.2 Phone Video Editing App Product Profiles, Application and Specification
9.17.3 AVU Phone Video Editing App Market Performance (2018-2023)
10 Appendix
10.1 Methodology
10.2 Research Data Source
10.2.1 Secondary Data
10.2.2 Primary Data
10.2.3 Market Size Estimation
10.2.4 Legal Disclaimer