1 Global Oral Probiotics Market Scope
The global oral probiotics market is projected to reach a value of 118.65 million USD in 2025, according to the latest market research report. This growth is driven by a consistent Compound Annual Growth Rate (CAGR) of 11.64% from 2025 to 2030.
Oral probiotics refer to live microorganisms that, when administered in adequate amounts, confer a health benefit on the host, specifically targeting oral health. These products are available in various forms, including powders, chewable tablets, and other formats, catering to both human and pet use. The market’s growth is further supported by the increasing prevalence of oral health issues and the growing preference for natural and preventive healthcare solutions.
Figure Global Oral Probiotics Market Revenue and CAGR 2025-2030
2 Drivers and Restraints of Oral Probiotics Market Growth
The growth of the global oral probiotics market is influenced by several key drivers and restraints. On the positive side, the increasing awareness of oral health and the role of probiotics in maintaining it is a significant driver. Consumers are becoming more conscious of the importance of oral hygiene and are seeking natural and effective solutions to common oral problems such as bad breath, gum disease, and tooth decay. The rise in the global middle-class population, particularly in emerging economies, has led to higher disposable incomes and increased spending on health and wellness products, further boosting the market.
Another key driver is the growing pet care industry. With more people keeping pets and considering them as part of the family, the demand for pet oral health products has surged. Pet owners are increasingly looking for products that can improve their pets’ overall health, including oral probiotics, which are specifically designed to address oral health issues in animals.
However, the market also faces certain restraints. One of the primary challenges is the lack of comprehensive regulatory frameworks for probiotic products. Unlike pharmaceuticals, probiotics are often regulated as dietary supplements, leading to inconsistencies in product quality and safety standards. This regulatory gap can deter some consumers and healthcare providers from fully embracing oral probiotics.
Additionally, the market faces competition from traditional oral care products such as toothpaste and mouthwash. While oral probiotics offer a unique and complementary approach to oral health, consumers may be hesitant to switch from familiar products without clear and compelling evidence of superior efficacy. The need for continuous education and awareness campaigns to highlight the benefits of oral probiotics remains a critical factor in overcoming this challenge.
3 Oral Probiotics Market Technological Innovations and Corporate Activities Analysis
The oral probiotics market is experiencing significant technological innovations and corporate activities that are shaping its future. One of the key areas of innovation is the development of new strains of probiotics specifically tailored for oral health. Companies are investing heavily in research and development to identify and cultivate strains that can effectively address common oral health issues while being safe and easy to consume.
In addition to product innovation, companies are also focusing on improving manufacturing processes to enhance product quality and consistency. Advanced techniques such as microencapsulation are being used to protect probiotic strains from environmental factors, ensuring their viability and effectiveness. These technological advancements not only improve the efficacy of oral probiotics but also enhance their shelf life and stability.
Corporate activities, including mergers and acquisitions, are also playing a crucial role in the market’s development. Larger companies are acquiring smaller, innovative firms to expand their product portfolios and gain access to new technologies. For example, some established players in the oral care industry have acquired startups specializing in probiotic formulations to integrate these novel products into their existing lines. These strategic moves are aimed at strengthening market positions and capturing a larger share of the growing oral probiotics market.
4 Global Oral Probiotics Market Analysis by Type
The global oral probiotics market is projected to experience substantial growth in the coming years, with different types of products contributing uniquely to this expansion. By 2025, the market is expected to demonstrate a clear preference for chewable tablets, although all types will see growth.
Powder
The Powder type, although currently the smallest in market share, is expected to grow from 3.76 million USD in 2020 to an estimated 7.32 million USD by 2025. This type has been showing a gradual increase, reflecting a niche but growing consumer preference possibly due to its convenience and ease of use. The market share for Powder is projected to increase slightly from 5.53% in 2020 to 6.17% in 2025.
Chewable Tablets
Chewable Tablets dominate the market and are expected to continue this trend, growing from 44.43 million USD in 2020 to a substantial 76.21 million USD in 2025. This form of oral probiotics holds the largest market share, indicating a strong consumer preference, likely due to its ease of use and effectiveness. The market share for Chewable Tablets is expected to decrease slightly from 65.32% in 2020 to 64.23% in 2025, still maintaining a dominant position.
Table Global Oral Probiotics Market Size and Share by Type in 2025
|
Type |
Market Size (M USD) |
Market Share (%) |
|---|---|---|
|
Powder |
7.32 |
6.17 |
|
Chewable Tablets |
76.21 |
64.23 |
5 Global Oral Probiotics Market Analysis by Application
The global oral probiotics market is anticipated to witness significant growth, driven by the increasing demand for both human and pet applications. By 2025, the market is expected to reach new heights, with human use continuing to dominate the market.
Human Use
Human use of oral probiotics is projected to increase from 115.41 million USD in 2025 to 127.84 million USD by 2026. This segment has consistently held a dominant market share, reflecting the growing awareness and importance placed on oral health in human care. The market share for human use is expected to slightly decrease from 97.26% in 2025 to 97.08% in 2026, indicating a mature market with steady demand.
Pet Use
Pet use of oral probiotics, while currently a smaller segment, is expected to grow from 3.25 million USD in 2025 to 3.84 million USD by 2026. This growth is driven by the increasing trend of pet ownership and the recognition of oral health as crucial for pets’ overall well-being. The market share for pet use is projected to increase from 2.74% in 2025 to 2.92% in 2026, showing a growing interest in pet health products.
Table Global Oral Probiotics Market Size and Share by Application in 2025
|
Application |
Market Size (M USD) |
Market Share (%) |
|---|---|---|
|
Human Use |
115.41 |
97.26 |
|
Pet Use |
3.25 |
2.74 |
6 Global Oral Probiotics Market Analysis by Region
North America is projected to be the largest regional market for oral probiotics by 2025, with a forecasted revenue of 55.06 million USD. This region’s dominance can be attributed to several factors, including high healthcare spending, a well-established market for dietary supplements, and a growing trend towards preventive healthcare. The region’s market is expected to benefit from the increasing awareness of oral health’s impact on overall wellness, driving the demand for oral probiotics. Additionally, the presence of key players in the oral care industry, coupled with a robust distribution network, further bolsters the market’s growth.
Europe is anticipated to be another significant market, with a projected revenue of 35.18 million USD in 2025. The region’s market growth is driven by a similar consumer trend towards health and wellness, as well as the influence of European regulations that support the use of dietary supplements. The European market also benefits from a strong research and development infrastructure in the pharmaceutical and biotechnology sectors, which can contribute to the innovation and diversification of oral probiotics products.
The Asia-Pacific region is expected to be one of the fastest-growing markets, with a projected revenue of 21.27 million USD in 2025. The growth in this region is fueled by the expanding middle class, increasing disposable incomes, and a rising focus on health and personal care. Additionally, the region’s diverse cultural acceptance of traditional and modern medicine creates a unique market for oral probiotics. The Asia-Pacific market is also characterized by a growing awareness of oral health issues and a demand for natural and alternative healthcare solutions.
Figure Global Oral Probiotics Revenue by Region in 2025
7 Global Oral Probiotics Market: Top Three Companies Analysis
7.1 BioGaia
Company Introduction and Business Overview
BioGaia is a renowned Swedish biotechnology company established in 1990. Specializing in the development, marketing, and sales of probiotic products, BioGaia has established itself as a global leader in the field. The company operates on a worldwide scale, focusing on providing innovative solutions for oral health. BioGaia’s business distribution base is international, reaching consumers across various regions, including North America, Europe, and Asia.
Products Offered
BioGaia offers a range of oral probiotics products designed to promote daily oral health. Their flagship product, Prodentis, is a probiotic lozenge that helps restore the ecological balance in the mouth, supporting healthy teeth and gums while promoting fresh breath. This product is particularly beneficial for individuals seeking to maintain or improve their oral microbiome. BioGaia also offers probiotic supplements that are often used in conjunction with dental treatments to enhance their effectiveness. The company’s commitment to research and development ensures that their products are based on scientific evidence and designed to meet the specific needs of consumers. BioGaia’s product line also includes probiotics for children, addressing common oral health issues in young age groups.
7.2 Lallemand
Company Introduction and Business Overview
Lallemand, founded in 1895, is a Canadian company with a rich history in the development, production, and marketing of yeast, bacteria, and other microorganisms. Lallemand Health Solutions (LHS), a division of Lallemand, specializes in creating probiotic solutions for human health. The company operates globally, offering its products across various markets, including North America, Europe, and Asia.
Products Offered
Lallemand’s product portfolio includes a variety of probiotics aimed at enhancing oral health. One of their key products, Oralis SB, is a blend of four probiotic strains known for their benefits in oral care. These strains include Lactobacillus Russell®-52, Lactobacillus rhamnosus Russell®-11, Bifidobacterium Russell®-175, and Saccharomyces cerevisiae CNCM I-1079. This combination has been shown to significantly reduce the saliva count of Streptococcus mutans, a common cause of dental issues. Lallemand also offers products that support overall digestive health, immune function, and general well-being, positioning them as comprehensive health solutions.
7.3 ProBiora Health
Company Introduction and Business Overview
ProBiora Health, founded in 2016, is a relatively new player in the market but has quickly gained recognition for its innovative approach to oral health. Headquartered in the USA, the company operates worldwide, focusing on developing and marketing probiotic-specific products for both human and pet health.
Products Offered
ProBiora Health’s product line is centered around enhancing oral health through probiotics. Their ProBioraPet is an all-natural probiotic powder designed for pet oral and dental care. This product is formulated to support the oral health of pets, which is an area that has been gaining attention as pet ownership and care standards rise. ProBiora Health also offers probiotic supplements for human use, targeting common oral health issues such as gum disease and bad breath. Their products are designed to be easy to incorporate into daily routines, offering a convenient solution for maintaining oral health.