Global Online Cooking Class Market Revenue and Share Status and Forecast to 2030 by Type, Application, Region, and Player

1. Global Online Cooking Class Introduction

The global online cooking class market is projected to reach a revenue of $383.54 million in 2025 with a CAGR of 9.67% from 2025 to 2030.

An online cooking class refers to the teaching of various cooking methods and skills through the internet. It provides a platform for individuals to learn from professional chefs and cooking experts from around the world, offering a wide range of recipes and interactive learning experiences. This form of education has become increasingly popular as it allows people to acquire new culinary skills at their own pace and convenience, without the need for physical attendance in a traditional classroom setting. The market includes a variety of offerings, from free introductory courses to premium programs that provide in-depth training and certification.

Global Online Cooking Class Revenue (M USD) in 2025

2. Driving Factors of Online Cooking Class Market

The growth of the global online cooking class market is driven by several key factors. Firstly, the increasing availability of high-speed internet and the proliferation of digital devices have made it easier for people to access online cooking classes. This has expanded the potential customer base to include individuals from diverse geographical locations and backgrounds.

The growing interest in health and wellness has also contributed to the market’s growth. Many online cooking classes focus on teaching healthy cooking techniques and recipes, appealing to consumers who are looking to improve their dietary habits. Additionally, the rise of food culture and the influence of celebrity chefs have sparked a broader interest in cooking, driving more people to seek professional guidance through online platforms.

3. Limiting Factors of Online Cooking Class Market

However, there are also limiting factors that could impact the market’s growth. One of the main challenges is the competition from traditional cooking schools and in-person cooking classes. While online classes offer convenience, some consumers still prefer the hands-on experience and immediate feedback provided by physical classes. This preference may limit the market’s expansion in certain segments.

Another limiting factor is the digital divide, where not all potential consumers have equal access to the internet or the necessary digital devices to participate in online cooking classes. This issue is particularly prevalent in developing countries and rural areas, where infrastructure and economic constraints may prevent individuals from accessing online education.

Lastly, the quality and credibility of online cooking classes can be a concern for some consumers. With a vast array of options available, it can be difficult for learners to discern the quality of the instruction and the expertise of the instructors. This uncertainty may deter some potential customers from investing in online cooking classes.

4. Global Online Cooking Class Market Segment

The global online cooking class market is segmented into various product types, each catering to different segments of learners and offering unique value propositions. In 2025, the market is expected to be distributed across four main product types: courses priced at $200+/year, $100-$200, under $100, and free courses. The revenue projections for these categories provide insights into the market dynamics and consumer preferences.

Among these, the $100-$200 category holds the largest market share, accounting for $134.61 million the total market revenue. This segment is popular among consumers who are willing to invest in their culinary skills but are looking for a balance between cost and quality. The courses in this range often offer a comprehensive curriculum, expert instruction, and additional resources that justify the moderate price point.

In terms of growth rate, the $200+/year category is expected to grow at the fastest pace with a revenue of $40.95 million in 2025. This indicates a growing segment of the market where consumers are seeking premium, in-depth culinary education. These courses often include advanced techniques, specialized cuisines, and one-on-one mentorship, attracting serious culinary enthusiasts and professionals looking to enhance their skills.

The under $100 category, while having a slightly smaller market share than the $100-$200 segment, is also expected to grow at a healthy rate with a value of $116.20 million in 2025. This category appeals to a broader audience, including beginners and casual learners who are looking for affordable yet effective learning options. The free category, although significant in terms of user base, has a lower revenue contribution and is expected to reach a revenue of $91.79 million in 2025. Free courses serve as an excellent entry point for platforms to attract new users and convert them into paying customers over time.

Analysis of Different Applications of the Online Cooking Class Market

The applications of the online cooking class market can be broadly categorized into two segments: enterprise and personal. Each segment has its own set of revenue projections and growth dynamics, reflecting the diverse needs and opportunities within the market.

The personal application segment dominates the market with a significantly larger share, accounting for $333.37 million of the total market revenue. This segment includes individuals who are learning to cook for personal enjoyment, health reasons, or to develop a new hobby. The growth in this segment is driven by the increasing interest in culinary arts among the general population, the desire for healthier eating, and the influence of food media and celebrity chefs.

The enterprise application segment, while smaller in comparison, is also growing and presents unique opportunities with a revenue of $50.18 million in 2025. This segment includes corporate training programs, culinary schools, and other organizations that use online cooking classes for professional development and team-building activities. The growth in this segment is expected to be driven by the increasing recognition of the value of culinary skills in various professional settings, such as hospitality, healthcare, and education.

In conclusion, the global online cooking class market is a dynamic and growing sector with diverse product types and applications. The $100-$200 product type currently holds the largest market share, but the $200+/year category is expected to grow the fastest, reflecting a trend towards premium content. On the application side, the personal segment dominates the market, but both personal and enterprise applications are expected to grow, indicating a broadening interest in culinary education across different user groups.

Market Revenue by Segment

5. Regional Online Cooking Class Market

North America is identified as the biggest regional market with a revenue of $162.44 million in 2025. This dominance can be attributed to several factors. Firstly, North America has a high penetration of digital technologies and a strong internet infrastructure, making it easier for consumers to access online cooking classes. Secondly, there is a significant interest in culinary arts, driven by food culture and the influence of celebrity chefs. Additionally, the region has a large number of established online cooking platforms and a high disposable income among consumers, which supports the adoption of premium cooking classes.

The fastest-growing region is expected to be South America. This growth is driven by the increasing adoption of digital platforms and the growing middle class, which has more disposable income to spend on leisure and educational activities. The region’s rich culinary heritage also plays a role in driving interest in online cooking classes, as people look to learn traditional recipes and techniques from their own cultures as well as explore international cuisines.

Europe is the second-largest market with a revenue of $114.15 million in 2025. The region’s growth is supported by a strong food culture and a growing trend towards healthy and sustainable eating. Asia-Pacific, while currently a smaller market with a revenue of $69.97 million in 2025, driven by the increasing urbanization and the rise of the middle class, who are looking for new ways to enhance their lifestyle and skills.

Global Online Cooking Class Market Revenue (M USD) by Region in 2025

6. Top 3 Companies in the Online Cooking Class Market

America’s Test Kitchen Online Cooking School

America’s Test Kitchen Online Cooking School is a leading platform known for its foolproof recipes and step-by-step instructional videos. Established in 1993, the company has a strong presence in the American market and is recognized for its expertise in teaching both basic and advanced cooking skills. The platform offers a 2-week free trial, over 320 courses, and unlimited access to all courses, allowing learners to choose as many courses as they want at their own pace.

Over 320 cooking courses ranging from simple skills to advanced recipes.

Unlimited access to all courses with the option to take courses multiple times.

Yanka Industries, Inc. (MasterClass)

Yanka Industries, Inc., doing business as MasterClass, is a platform that offers online video education solutions. Established in 2012, MasterClass has gained popularity for its unique approach to learning, where students can take classes from world-renowned experts, including top chefs like Gordon Ramsay and Thomas Keller. The platform provides a comprehensive learning experience with class workbooks, interactive assignments, and community activities.

Rouxbe

Rouxbe is widely recognized as the leading online culinary school among industry professionals. Established in 2005, Rouxbe offers a wide array of individual lessons and professional certificate programs. The platform is validated by the American Culinary Federation Education Foundation, ensuring the quality and credibility of its courses. Rouxbe is known for its flexible learning schedule and affordable membership options.

Major Players