Global Network Infrastructure Market Revenue and Share Insights by Type, Application, Region, and Player from 2025 to 2030

1. Global Network Infrastructure Market Value and CAGR

The global network infrastructure market is projected to reach a significant milestone in the coming years. According to the latest market analysis, the market value is expected to reach $263,817 million USD by 2025. This growth is driven by a compound annual growth rate (CAGR) of approximately 7.13% over the forecast period from 2025 to 2030. This robust growth rate underscores the increasing demand for advanced network infrastructure solutions across various industries, driven by the need for enhanced connectivity, data management, and security.

Network infrastructure refers to the hardware and software resources that enable network connectivity, communication, operations, and management within an enterprise network. It encompasses a wide range of components, including routers, switches, LAN cards, wireless routers, cables, and other networking hardware. Additionally, it involves networking software and services that facilitate the management and optimization of network operations. The role of network infrastructure is crucial in enabling seamless communication paths and services between users, applications, processes, and external networks. As businesses and industries increasingly rely on digital technologies, the importance of robust network infrastructure cannot be overstated.

Figure Global Network Infrastructure Market Revenue (M USD) in 2025

Network Infrastructure

2. Driving Factors and Limiting Factors of Network Infrastructure Market Growth

The growth of the network infrastructure market is influenced by several key drivers. One of the primary factors is the growing demand for safe and reliable networks. With the increasing prevalence of cyber threats and the need for robust cybersecurity measures, organizations are investing heavily in advanced network infrastructure solutions. This includes the deployment of advanced network security and IP address management solutions to monitor and address network issues proactively.

Another significant driver is the emphasis on 5G strategies. The rollout of 5G networks and the associated infrastructure investments are expected to boost the market significantly. The 5G New Radio (NR) standard, in particular, promises faster and more responsive mobile broadband experiences, which will drive the adoption of advanced network infrastructure. Additionally, the increasing adoption of the Internet of Things (IoT) and cloud services is transforming enterprise networks, creating a need for comprehensive network management solutions.

However, the market also faces several limiting factors. One of the primary challenges is fierce competition among major suppliers. This intense competition can lead to price wars, which may affect profit margins and market activity. Additionally, the unbalanced development of network infrastructure across different regions and industries poses a challenge. Some areas may lack the necessary supporting conditions for new infrastructure, limiting the scope of expansion.

The scarcity of core talent is another significant constraint. The continuous innovation in network communication technology requires substantial R&D investments and the cultivation of high-end technical and management talent. The current shortage of such talent can hinder the industry’s growth and innovation.

3. Network Infrastructure Market Technology Innovation and Corporate Mergers and Acquisitions

The network infrastructure market is characterized by rapid technological innovation and strategic corporate activities. Companies are constantly investing in research and development to enhance their product offerings and stay competitive. For instance, the development of ultra-broadband network infrastructure is becoming a cornerstone for technological innovation and economic transformation. The deployment of 5G networks, advancements in network slicing, and the gradual roll-out of 200G/400G high-speed optical transmission systems are key areas of focus.

Corporate mergers and acquisitions are also playing a significant role in shaping the market landscape. Companies are leveraging strategic partnerships and acquisitions to expand their market reach and enhance their technological capabilities. For example, the consolidation of certain market players through mergers is enabling them to offer more comprehensive solutions and better compete in the global market.

Innovative applications and the integration of emerging technologies such as artificial intelligence, big data, and cloud computing are driving the evolution of network infrastructure. These technologies are not only improving data processing capabilities but also accelerating the integration and upgrading of traditional industries. The future network infrastructure is expected to be more intelligent, with real-time environment perception, self-optimization, and flexible traffic scheduling.

4. Definitions of Network Infrastructure Product Types

Network infrastructure encompasses a variety of product types, each playing a crucial role in ensuring seamless connectivity, communication, and management within enterprise networks. The primary product types in the network infrastructure market include Networking Hardware, Networking Software, and Network Services.

Networking Hardware: This category includes the physical components of a network system responsible for data transmission and network operations. Key hardware components include routers, switches, LAN cards, wireless routers, and cables. These devices are essential for establishing and maintaining network connections, facilitating data transfer, and ensuring the smooth operation of network systems.

Networking Software: This category refers to the software applications used to manage and optimize network operations. Networking software includes network management tools, operating systems, and network security applications. These software solutions are critical for monitoring network performance, managing system resources, and ensuring the security and integrity of data transmitted across the network.

Network Services: Network services encompass a range of functions provided by the network infrastructure that add value to business processes. These services include data storage, manipulation, presentation, and communication capabilities. Network services are often implemented using client-server or peer-to-peer architectures and are essential for supporting various business applications and processes.

Market Size and Projections for 2025

The global network infrastructure market is projected to experience significant growth in the coming years, with each product type contributing to this expansion. By 2025, the market value for network infrastructure is expected to reach $263,817 million USD. Here’s a detailed analysis of the market size and growth projections for each product type:

Networking Hardware: Networking hardware is anticipated to maintain the largest market share among the three product types. By 2025, the market value for networking hardware is projected to reach $160,994 million USD, accounting for approximately 61.02% of the total market. This dominance is attributed to the essential role that hardware components play in establishing and maintaining network connections, as well as the ongoing demand for advanced hardware solutions to support emerging technologies like 5G and IoT.

Networking Software: Networking software is expected to grow steadily, with a market value projected to reach $38,103 million USD by 2025. This represents a market share of around 14.44%. The growth of networking software is driven by the increasing need for advanced network management and security solutions, as organizations seek to optimize their network operations and protect against cyber threats.

Network Services: Network services are anticipated to be the fastest-growing segment within the network infrastructure market. By 2025, the market value for network services is projected to reach $64,721 million USD, accounting for approximately 24.53% of the total market. This rapid growth is fueled by the increasing demand for data storage, manipulation, and communication services, as businesses continue to adopt digital technologies and cloud-based solutions.

Table Market Sizes and Market Shares of Network Infrastructure Product Types in 2025

Product Type

Market Size (M USD)

Market Share (%)

Networking Hardware

160,994

61.02

Networking Software

38,103

14.44

Network Services

64,721

24.53

Total

263,817

100.00

5. Analysis of Network Infrastructure Market Applications: Definitions and Market Projections

Definitions of Network Infrastructure Applications

Network infrastructure supports a wide range of applications across various industries, each with specific requirements and use cases. The primary applications of network infrastructure include BFSI (Banking, Financial Services, and Insurance), Manufacturing, Government, IT & Telecom, Utilities, and Others. Here is a detailed definition of each application:

BFSI (Banking, Financial Services, and Insurance): This sector includes commercial banks, insurance companies, non-banking financial companies, cooperatives, pension funds, mutual funds, and other financial entities. Network infrastructure in BFSI supports complex financial activities such as fund management, insurance, and banking services. It enhances efficiency, productivity, decision-making, and security, helping to reduce financial risks.

Manufacturing: The manufacturing sector involves the production of goods using labor, machines, tools, and chemical or biological processing. Network infrastructure promotes the integration of the Internet, big data, artificial intelligence, and the real economy, facilitating advanced manufacturing processes. It supports the optimization and upgrading of traditional industries and accelerates the development of intelligent manufacturing.

Government: Network infrastructure in the government sector helps resolve work issues efficiently, strengthens political data processing, and enhances network security. It supports various governmental functions, improving the overall efficiency and effectiveness of public services.

IT & Telecom: This sector deals with computing, including hardware, software, telecommunications, and systems that facilitate communication. The telecommunications industry includes cable companies, Internet service providers, satellite companies, and telephone companies. Network infrastructure supports network connectivity, communication, operation, and management, promoting the development of IT & Telecom data processing.

Utilities: The utility sector includes companies that provide basic amenities such as water, sewage services, electricity, dams, and natural gas. Network infrastructure helps optimize resources, enhance service delivery, maintain reliable customer service, and ensure the safety and efficiency of operations.

Others: This category includes various other applications that do not fall into the primary categories listed above. It encompasses a range of industries and use cases that benefit from advanced network infrastructure solutions.

Market Size and Projections for 2025

The global network infrastructure market is projected to reach a value of $263,817 million USD by 2025, with each application contributing to this growth. Here’s a detailed analysis of the market size and growth projections for each application:

BFSI: The BFSI sector is expected to reach a market value of $23,441 million USD by 2025. This represents approximately 8.89% of the total market. The demand for secure and efficient network solutions in the BFSI sector is driven by the need to manage complex financial transactions and ensure data security.

Manufacturing: The manufacturing sector is projected to reach a market value of $12,928 million USD by 2025, accounting for around 4.90% of the total market. The integration of advanced technologies in manufacturing processes drives the demand for robust network infrastructure.

Government: The government sector is expected to reach a market value of $17,043 million USD by 2025, representing approximately 6.46% of the total market. The need for efficient data processing and enhanced network security in governmental functions fuels this growth.

IT & Telecom: The IT & Telecom sector is anticipated to dominate the market with a projected value of $188,629 million USD by 2025, accounting for a significant 71.50% of the total market. The continuous demand for high-speed connectivity, data processing, and communication solutions drives the growth in this sector.

Utilities: The utility sector is expected to reach a market value of $9,003 million USD by 2025, representing approximately 3.41% of the total market. The optimization of resources and enhancement of service delivery in utilities drive the demand for network infrastructure.

Others: This category is projected to reach a market value of $12,772 million USD by 2025, accounting for around 4.84% of the total market. It includes various industries and applications that benefit from advanced network infrastructure solutions.

Table Market Sizes and Market Shares of Network Infrastructure Applications in 2025

Application

Market Size (M USD)

Market Share (%)

BFSI

23,441

8.89

Manufacturing

12,928

4.90

Government

17,043

6.46

IT & Telecom

188,629

71.50

Utilities

9,003

3.41

Others

12,772

4.84

Total

263,817

100.00

6. Analysis of Network Infrastructure Market Sizes by Major Regions in 2025

The global network infrastructure market is expected to reach a significant milestone by 2025, with a projected value of $263,817 million USD. This growth is driven by increasing demand for advanced connectivity solutions and the rapid deployment of 5G and IoT technologies. The market is segmented across various regions, each contributing to the overall expansion. Here is a detailed analysis of the market sizes by major regions and their growth prospects:

Regional Market Sizes in 2025

North America: The North American market is projected to reach $66,988 million USD by 2025. This region has been a leader in adopting advanced network technologies, driven by the presence of major technology companies and a high demand for secure and efficient network solutions. The growth in North America is supported by ongoing investments in 5G infrastructure and the increasing adoption of cloud-based solutions.

Europe: Europe is expected to reach a market value of $53,159 million USD by 2025. The European market is characterized by strong regulatory support for digital infrastructure and a focus on enhancing network security and efficiency. The region’s growth is driven by initiatives such as the European Commission’s 5G action plan and the implementation of the Electronic Communications Code.

Asia-Pacific: The Asia-Pacific region is anticipated to be the largest market by revenue, with a projected value of $126,865 million USD by 2025. This region’s growth is fueled by rapid technological advancements, increasing urbanization, and the rising demand for high-speed internet and digital services. Countries like China and Japan are leading the way with substantial investments in 5G and IoT infrastructure.

South America: South America is projected to reach $8,469 million USD by 2025. The region is experiencing steady growth driven by increasing demand for network infrastructure to support economic development and improve connectivity in both urban and rural areas.

Middle East and Africa: This region is expected to reach $8,337 million USD by 2025. The growth in this region is driven by the need for improved communication networks and the increasing adoption of digital technologies in various sectors, including government and utilities.

Figure Global Network Infrastructure Value (M USD) by Region in 2025

Network Infrastructure

7. Analysis of the Top 3 Companies in the Network Infrastructure Market

7.1. Huawei

Company Introduction and Business Overview:

Huawei Technologies Co., Ltd., founded in 1987 and headquartered in Shenzhen, China, is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. Huawei operates in more than 170 countries and regions, serving over three billion people worldwide. The company is known for its robust R&D capabilities, with a significant portion of its revenue reinvested into research and development.

Products Offered:

Huawei offers a comprehensive range of networking products and telecommunication solutions. Its product portfolio includes intelligent cloud-network solutions, routers, switches, LAN cards, wireless routers, and cables. Huawei’s Intelligent Cloud-Network Solution is designed for cloud campus networks, cloud Wide Area Networks (WAN), hyper-converged Data Center Networks (DCN), and network security. This solution empowers enterprises with intelligence, enabling them to leverage cloudification fully.

Sales Revenue in 2021:

In 2021, Huawei reported a sales revenue of $57,066 million USD. Despite the challenges posed by the global market environment and geopolitical tensions, Huawei continued to maintain a strong market presence, driven by its innovative product offerings and strategic focus on digital transformation.

7.2. Cisco

Company Introduction and Business Overview:

Cisco Systems, Inc., established in 1984 and headquartered in San Jose, California, USA, is a multinational technology conglomerate that develops, manufactures, and sells networking hardware, software, telecommunications equipment, and other high-technology services and products. Cisco is integral to the growth of Silicon Valley and is known for its extensive range of networking solutions that cater to various industries.

Products Offered:

Cisco’s product portfolio includes critical network infrastructure solutions that provide reliable, automated, and secure networking for mission-critical data across access, edge, core, data center, and Internet connections. Key products include modular, high-density, power-efficient, and secure routing platforms, as well as automation solutions for network provisioning, management, and operations. Cisco’s solutions are designed to modernize networks, scale performance, and simplify network operations.

Sales Revenue in 2021:

In 2021, Cisco reported a sales revenue of $29,181 million USD. The company’s strong performance was driven by its ability to adapt to the changing market dynamics, prioritize orders from essential services, and support the rapidly evolving needs of healthcare facilities and other critical sectors during the COVID-19 pandemic.

7.3. Ericsson

Company Introduction and Business Overview:

Ericsson, founded in 1876 and headquartered in Stockholm, Sweden, is a leading provider of information and communication technology (ICT) to service providers. The company offers a comprehensive portfolio of services, software, and infrastructure in information and communications technology for telecommunications service providers and enterprises, including 3G, 4G, and 5G equipment.

Products Offered:

Ericsson’s product offerings include Mission Critical Networks, which are built with infrastructure components spanning radio, core networking, network management, operational and business support systems, expert analytics, security, and services. These networks ensure mission-critical grade performance in areas such as network availability, multi-network operation, coverage and capacity, security and hardening, and quality of service (QoS).

Sales Revenue in 2021:

In 2021, Ericsson reported a sales revenue of $20,186 million USD. The company’s growth was supported by its focus on enhancing network capacity and performance, maintaining close contact with customers to understand their needs, and ensuring the continuous operation of networks even during lockdowns and other disruptions caused by the COVID-19 pandemic.

1 Network Infrastructure Market Definition and Overview

1.1 Objectives of the Study

1.2 Overview of Network Infrastructure

1.3 Network Infrastructure Market Scope and Market Size Estimation

1.4 Market Segmentation

1.4.1 Types of Network Infrastructure

1.4.2 Applications of Network Infrastructure

1.5 Market Exchange Rate

2 Research Method and Logic

2.1 Methodology

2.2 Research Data Source

2.2.1 Secondary Data

2.2.2 Primary Data

2.2.3 Market Size Estimation

3 Market Competition Analysis

3.1 Huawei Market Performance Analysis

3.1.1 Huawei Basic Information

3.1.2 Product and Service Analysis

3.1.3 Strategies for Company to Deal with the Impact of COVID-19

3.1.4 Huawei Value and Gross Margin 2020-2025

3.2 Cisco Market Performance Analysis

3.2.1 Cisco Basic Information

3.2.2 Product and Service Analysis

3.2.3 Strategies for Company to Deal with the Impact of COVID-19

3.2.4 Cisco Value and Gross Margin 2020-2025

3.3 Ericsson Market Performance Analysis

3.3.1 Ericsson Basic Information

3.3.2 Product and Service Analysis

3.3.3 Strategies for Company to Deal with the Impact of COVID-19

3.3.4 Ericsson Value and Gross Margin 2020-2025

3.4 Nokia Market Performance Analysis

3.4.1 Nokia Basic Information

3.4.2 Product and Service Analysis

3.4.3 Strategies for Company to Deal with the Impact of COVID-19

3.4.4 Nokia Value and Gross Margin 2020-2025

3.5 CommScope Market Performance Analysis

3.5.1 CommScope Basic Information

3.5.2 Product and Service Analysis

3.5.3 Strategies for Company to Deal with the Impact of COVID-19

3.5.4 CommScope Value and Gross Margin 2020-2025

3.6 NEC Market Performance Analysis

3.6.1 NEC Basic Information

3.6.2 Product and Service Analysis

3.6.3 NEC Value and Gross Margin 2020-2025

3.7 ZTE Market Performance Analysis

3.7.1 ZTE Basic Information

3.7.2 Product and Service Analysis

3.7.3 Strategies for Company to Deal with the Impact of COVID-19

3.7.4 ZTE Value and Gross Margin 2020-2025

3.8 Arista Networks Market Performance Analysis

3.8.1 Arista Networks Basic Information

3.8.2 Product and Service Analysis

3.8.3 Strategies for Company to Deal with the Impact of COVID-19

3.8.4 Arista Networks Value and Gross Margin 2020-2025

3.9 HPE/Aruba Market Performance Analysis

3.9.1 HPE/Aruba Basic Information

3.9.2 Product and Service Analysis

3.9.3 HPE/Aruba Value and Gross Margin 2020-2025

3.10 Dell/ EMC Market Performance Analysis

3.10.1 Dell/ EMC Basic Information

3.10.2 Product and Service Analysis

3.10.3 Dell/ EMC Value and Gross Margin 2020-2025

3.11 Extreme Networks Market Performance Analysis

3.11.1 Extreme Networks Basic Information

3.11.2 Product and Service Analysis

3.11.3 Extreme Networks Value and Gross Margin 2020-2025

3.12 Rivebed Market Performance Analysis

3.12.1 Rivebed Basic Information

3.12.2 Product and Service Analysis

3.12.3 Rivebed Value and Gross Margin 2020-2025

4 Market Segment by Type, Historical Data and Market Forecasts

4.1 Global Network Infrastructure Market Value by Type 2020-2025

4.2 Global Network Infrastructure Market Value and Growth Rate by Type 2020-2025

4.2.1 Networking Hardware — Market Value and Growth Rate

4.2.2 Networking Software — Market Value and Growth Rate

4.2.3 Network Services — Market Value and Growth Rate

4.3 Global Network Infrastructure Market Value Forecast by Type

4.4 Global Network Infrastructure Market Value and Growth Rate by Type Forecast 2025-2030

4.4.1 Networking Hardware — Market Value and Growth Rate Forecast

4.4.2 Networking Software — Market Value and Growth Rate Forecast

4.4.3 Network Services — Market Value and Growth Rate Forecast

5 Market Segment by Application, Historical Data and Market Forecasts

5.1 Global Network Infrastructure Market Value by Application 2020-2025

5.2 Global Network Infrastructure Market Value and Growth Rate by Application 2020-2025

5.2.1 BFSI — Market Value and Growth Rate

5.2.2 Manufacturing — Market Value and Growth Rate

5.2.3 Government — Market Value and Growth Rate

5.2.4 IT & Telecom — Market Value and Growth Rate

5.2.5 Utilities — Market Value and Growth Rate

5.3 Global Network Infrastructure Market Value Forecast by Application

5.4 Global Network Infrastructure Market Value and Growth Rate by Application Forecast 2025-2030

5.4.1 BFSI — Market Value and Growth Rate Forecast

5.4.2 Manufacturing — Market Value and Growth Rate Forecast

5.4.3 Government — Market Value and Growth Rate Forecast

5.4.4 IT & Telecom — Market Value and Growth Rate Forecast

5.4.5 Utilities — Market Value and Growth Rate Forecast

6 Global Network Infrastructure by Region, Historical Data and Market Forecasts

6.1 Global Network Infrastructure Market Value by Region 2020-2025

6.2 Global Network Infrastructure Market Value and Growth Rate by Region 2020-2025

6.2.1 North America

6.2.2 Europe

6.2.3 Asia Pacific

6.2.4 South America

6.2.5 Middle East and Africa

6.3 Global Network Infrastructure Market Value Forecast by Region 2025-2030

6.4 Global Network Infrastructure Market Value and Growth Rate Forecast by Region 2025-2030

6.4.1 North America

6.4.2 Europe

6.4.3 Asia Pacific

6.4.4 South America

6.4.5 Middle East and Africa

7 United State Market Size Analysis 2020-2030

7.1 United State Network Infrastructure Value and Market Growth 2020-2025

7.2 United State Network Infrastructure Market Value Forecast 2025-2030

8 Canada Market Size Analysis 2020-2030

8.1 Canada Network Infrastructure Value and Market Growth 2020-2025

8.2 Canada Network Infrastructure Market Value Forecast 2025-2030

9 Germany Market Size Analysis 2020-2030

9.1 Germany Network Infrastructure Value and Market Growth 2020-2025

9.2 Germany Network Infrastructure Market Value Forecast 2025-2030

10 UK Market Size Analysis 2020-2030

10.1 UK Network Infrastructure Value and Market Growth 2020-2025

10.2 UK Network Infrastructure Market Value Forecast 2025-2030

11 France Market Size Analysis 2020-2030

11.1 France Network Infrastructure Value and Market Growth 2020-2025

11.2 France Network Infrastructure Market Value Forecast 2025-2030

12 Italy Market Size Analysis 2020-2030

12.1 Italy Network Infrastructure Value and Market Growth 2020-2025

12.2 Italy Network Infrastructure Market Value Forecast 2025-2030

13 Spain Market Size Analysis 2020-2030

13.1 Spain Network Infrastructure Value and Market Growth 2020-2025

13.2 Spain Network Infrastructure Market Value Forecast 2025-2030

14 Russia Market Size Analysis 2020-2030

14.1 Russia Network Infrastructure Value and Market Growth 2020-2025

14.2 Russia Network Infrastructure Market Value Forecast 2025-2030

15 China Market Size Analysis 2020-2030

15.1 China Network Infrastructure Value and Market Growth 2020-2025

15.2 China Network Infrastructure Market Value Forecast 2025-2030

16 Japan Market Size Analysis 2020-2030

16.1 Japan Network Infrastructure Value and Market Growth 2020-2025

16.2 Japan Network Infrastructure Market Value Forecast 2025-2030

17 South Korea Market Size Analysis 2020-2030

17.1 South Korea Network Infrastructure Value and Market Growth 2020-2025

17.2 South Korea Network Infrastructure Market Value Forecast 2025-2030

18 Australia Market Size Analysis 2020-2030

18.1 Australia Network Infrastructure Value and Market Growth 2020-2025

18.2 Australia Network Infrastructure Market Value Forecast 2025-2030

19 Thailand Market Size Analysis 2020-2030

19.1 Thailand Network Infrastructure Value and Market Growth 2020-2025

19.2 Thailand Network Infrastructure Market Value Forecast 2025-2030

20 Brazil Market Size Analysis 2020-2030

20.1 Brazil Network Infrastructure Value and Market Growth 2020-2025

20.2 Brazil Network Infrastructure Market Value Forecast 2025-2030

21 Argentina Market Size Analysis 2020-2030

21.1 Argentina Network Infrastructure Value and Market Growth 2020-2025

21.2 Argentina Network Infrastructure Market Value Forecast 2025-2030

22 Chile Market Size Analysis 2020-2030

22.1 Chile Network Infrastructure Value and Market Growth 2020-2025

22.2 Chile Network Infrastructure Market Value Forecast 2025-2030

23 South Africa Market Size Analysis 2020-2030

23.1 South Africa Network Infrastructure Value and Market Growth 2020-2025

23.2 South Africa Network Infrastructure Market Value Forecast 2025-2030

24 Egypt Market Size Analysis 2020-2030

24.1 Egypt Network Infrastructure Value and Market Growth 2020-2025

24.2 Egypt Network Infrastructure Market Value Forecast 2025-2030

25 UAE Market Size Analysis 2020-2030

25.1 UAE Network Infrastructure Value and Market Growth 2020-2025

25.2 UAE Network Infrastructure Market Value Forecast 2025-2030

26 Saudi Arabia Market Size Analysis 2020-2030

26.1 Saudi Arabia Network Infrastructure Value and Market Growth 2020-2025

26.2 Saudi Arabia Network Infrastructure Market Value Forecast 2025-2030

27 Market Dynamic Analysis and Development Suggestions

27.1 Market Drivers

27.2 Market Development Constraints

27.3 PEST Analysis

27.3.1 Political Factors

27.3.2 Economic Factors

27.3.3 Social Factors

27.3.4 Technological Factors

27.4 Industry Trends Under COVID-19

27.4.1 Risk Assessment on COVID-19

27.4.2 Assessment of the Overall Impact of COVID-19 on the Industry

27.4.3 Pre COVID-19 and Post COVID-19 Market Scenario

27.5 Market Entry Strategy Analysis

27.5.1 Market Definition

27.5.2 Client

27.5.3 Distribution Model

27.5.4 Product Messaging and Positioning

27.5.5 Price

27.6 Advice on Entering the Market