1. Global Neon Signs Market Value and Definition
The global Neon Signs market is projected to reach a value of 309.76 million USD by 2025, with a Compound Annual Growth Rate (CAGR) of 2.17% from 2025 to 2030.
Neon signs are a unique form of advertising and decoration that utilize cold cathode gas discharge lamps filled with inert gases like neon to emit colorful light. These signs are known for their ruggedness, ability to withstand extreme temperatures, and vibrancy in both indoor and outdoor settings. They are commonly used in advertising, commercial spaces, traffic signs, construction sites, and for indoor and outdoor decoration. The market for neon signs has evolved significantly over the past century, adapting to technological advancements and changing consumer preferences. Despite the rise of LED alternatives, neon signs continue to hold a nostalgic appeal and are increasingly being used for custom designs and artistic installations.
Figure Global Neon Signs Market Revenue (M USD) in 2025
2. Driving and Limiting Factors of Neon Signs Market Growth
The growth of the global Neon Signs market is driven by several key factors.
Firstly, neon signs are highly efficient, offering higher brightness with the same power consumption compared to traditional light sources. Their long service life, often exceeding 10,000 hours, makes them a cost-effective choice for businesses and consumers. Additionally, the advent of LED neon lights has further enhanced their appeal by offering significant energy savings, with some models consuming over 70% less power than traditional neon lights. The aesthetic appeal of neon signs also drives their use in custom designs, particularly in the hospitality and retail sectors, where they add a unique visual element to branding and decoration.
However, the market faces several limiting factors. The maintenance costs of neon signs can be high, especially for outdoor installations that are susceptible to vandalism, weather damage, and insect infestations. The labor-intensive nature of the neon light industry also means that rising labor costs in regions like North America and Europe can increase production expenses.
Furthermore, the COVID-19 pandemic has disrupted supply chains and reduced the demand for physical advertising, leading businesses to shift towards digital marketing. The lack of industry standardization for LED neon lights also poses challenges, as inconsistent quality can lead to shorter lifespans and safety concerns. Lastly, competition from large companies and the potential for market saturation in some regions may limit the growth opportunities for smaller players.
3. Technological Innovation and Corporate Activity in the Neon Signs Market
Technological innovation has played a crucial role in the evolution of the Neon Signs market. Traditional neon signs have been enhanced with new electrodes and electronic transformers, reducing power consumption and increasing efficiency. The introduction of LED neon lights has revolutionized the industry, offering greater flexibility, lower energy consumption, and longer lifespans. Companies are also focusing on custom designs and artistic installations to differentiate their products and appeal to consumers seeking unique visual experiences.
Corporate mergers and acquisitions have also shaped the market landscape. For example, Custom Neon has expanded globally through strategic acquisitions and rebranding efforts, while Yellowpop received significant funding to expand its LED neon technology. Other companies like Neon Works have returned to the industry with a focus on combining traditional craftsmanship with modern manufacturing techniques. These activities reflect the ongoing efforts of companies to adapt to market changes, innovate, and capture new opportunities in the evolving neon signs industry.
4. Analysis of Different Product Types of Neon Signs
The Neon Signs market offers a diverse range of product types, each serving unique purposes and contributing to the overall market dynamics. In 2025, the global Neon Signs market is projected to exhibit significant growth across different product segments. Here is a detailed analysis of the main types of Neon Signs and their respective market revenues:
Custom Neon Signs
Definition: Custom Neon Signs are tailor-made products designed to meet specific customer requirements. These signs often feature personalized designs, unique patterns, and bespoke text, making them highly distinctive and appealing for individual and corporate branding needs.
Market Revenue: In 2025, the market revenue for Custom Neon Signs is forecasted to reach 120.33 million USD. This segment is expected to grow steadily due to the increasing demand for personalized and unique advertising solutions. Custom Neon Signs are particularly popular in sectors such as hospitality, retail, and entertainment, where brands seek to stand out through customized visual elements.
Neon Open Signs
Definition: Neon Open Signs are designed to signal that a business is open to the public. These signs are typically simple yet highly visible, featuring the word “Open” or similar messaging. They are used by shops, restaurants, and other commercial establishments to attract customers after dark.
Market Revenue: The market revenue for Neon Open Signs in 2025 is projected to be 55.23 million USD. While this segment may not offer the same level of customization as custom signs, it remains a staple in commercial advertising due to its straightforward and effective nature. The market for Neon Open Signs is driven by the need for reliable, eye-catching signage that can operate efficiently in various weather conditions.
Business Neon Signs
Definition: These signs are designed to promote a business or its products and services. Business Neon Signs often feature the company’s logo, brand name, or other identifying graphics. They are commonly used in corporate settings, retail environments, and outdoor advertising to enhance brand visibility and attract customer attention.
Market Revenue: The market revenue for Business Neon Signs in 2025 is expected to reach 123.44 million USD. This segment is anticipated to grow due to the continuous expansion of businesses and the need for effective advertising solutions that can create memorable brand impressions.
Other Neon Signs
Definition: This category includes a variety of neon signs that do not fall into the above-mentioned segments. These may include decorative signs, special event signs, or other niche applications where neon lighting is used for its aesthetic appeal rather than traditional advertising purposes.
Market Revenue: The market revenue for Other Neon Signs in 2025 is forecasted to be 10.76 million USD. While this segment is relatively smaller, it is expected to grow as the market for unique and artistic neon applications expands.
In summary, the global Neon Signs market in 2025 will see significant contributions from various product types, each tailored to meet specific market needs. Custom Neon Signs are poised to lead the market due to their versatility and appeal, while Neon Open Signs and Business Neon Signs will continue to be essential tools for commercial advertising. The niche category of Other Neon Signs will also grow, driven by the expanding demand for decorative and artistic applications.
Market Revenue (M USD) of Neon Signs by Type in 2025
|
Type of Neon Signs |
Market Revenue (M USD) in 2025 |
|---|---|
|
Custom Neon Signs |
120.33 |
|
Neon Open Signs |
55.23 |
|
Business Neon Signs |
123.44 |
|
Others |
10.76 |
|
Total |
309.76 |
5. Analysis of Different Applications of the Neon Signs Market
Neon signs have a wide range of applications across various industries, each contributing to the overall market consumption. In 2025, the Neon Signs market is projected to see significant consumption across different application areas. Here is a detailed analysis of the main applications of Neon Signs and their respective market consumption:
Advertising
Definition: Advertising is one of the primary applications of Neon Signs. These signs are used to promote products, services, and brands in commercial settings. They are designed to attract attention, convey brand messages, and encourage customer engagement, particularly in environments with low visibility such as night-time or low-light conditions.
Market Consumption: In 2025, the market consumption for Neon Signs in advertising is projected to reach 366.1 thousand units. This segment is expected to experience considerable growth as businesses continue to invest in eye-catching and innovative advertising solutions to stand out in a competitive marketplace.
Commercial
Definition: Commercial applications of Neon Signs include the use of these signs in retail stores, restaurants, hotels, and other commercial establishments. These signs often serve to guide customers, highlight promotions, or enhance the overall ambiance of the commercial space.
Market Consumption: The market consumption for Neon Signs in commercial applications in 2025 is forecasted to be 255.1 thousand units. This segment will continue to grow as businesses seek ways to enhance their visual appeal and customer experience, using neon signs as a key tool for branding and customer engagement.
Traffic
Definition: In traffic-related applications, Neon Signs are used to guide and direct traffic, provide warnings, or signal important information to drivers. These signs are essential in ensuring road safety and efficient traffic flow, particularly in low-light conditions.
Market Consumption: The market consumption for Neon Signs in traffic applications in 2025 is expected to reach 105.5 thousand units. This segment will see steady growth as urban development continues and the need for effective traffic management solutions increases.
Construction
Definition: Neon Signs are also used in construction sites to signal warnings, provide information to workers, or highlight important areas. These signs are crucial for safety and efficiency in construction projects, ensuring that workers are aware of potential hazards and important instructions.
Market Consumption: The market consumption for Neon Signs in construction in 2025 is projected to be 49.8 thousand units. This segment will experience growth as the construction industry expands and the need for clear, visible signage remains critical.
Indoor and Outdoor Decoration
Definition: Neon Signs are increasingly popular for decorative purposes, both indoors and outdoors. They are used to create unique visual effects in residential, commercial, and public spaces, adding a touch of elegance and creativity to the environment.
Market Consumption: In 2025, the market consumption for Neon Signs in indoor and outdoor decoration is expected to reach 200.0 thousand units. This segment is poised for significant growth as the trend towards using neon lighting for aesthetic purposes continues to gain traction.
Other Applications
Definition: Other applications include the use of Neon Signs in various niche markets such as events, exhibitions, and special promotions. These signs are used to create memorable experiences and enhance the visual appeal of these occasions.
Market Consumption: The market consumption for Neon Signs in other applications in 2025 is forecasted to be 127.9 thousand units. This segment will see growth as the demand for unique and creative visual solutions in niche markets increases.
Market Consumption (K Units) of Neon Signs by Application in 2025
|
Application |
Market Consumption (K Units) in 2025 |
|---|---|
|
Advertising |
366.1 |
|
Commercial |
255.1 |
|
Traffic |
105.5 |
|
Construction |
49.8 |
|
Indoor and Outdoor Decoration |
200.0 |
|
Others |
127.9 |
|
Total |
1104.2 |
6. The Neon Signs Market: Regional Production Analysis for 2025
North America: Leading the Pack
North America’s production of Neon Signs is expected to reach 393.5 thousand units by 2025, with a growth rate of 1.88% from 2024.
This region’s dominance can be attributed to several key factors. Firstly, the United States, as the primary driver of North American production, boasts a well-established industrial base that supports the manufacturing of high-quality neon signs. This infrastructure is complemented by a skilled workforce proficient in both traditional neon craftsmanship and modern LED technologies. The demand for customized neon signs in commercial and advertising sectors further fuels production. Businesses are increasingly investing in unique, eye-catching neon signs to enhance brand visibility and customer engagement, thereby driving the market forward. Additionally, the region’s economic stability provides a favorable environment for continuous growth, with companies more willing to invest in advanced lighting solutions.
Europe: A Mixed Bag
Europe’s production of Neon Signs is anticipated to hit 289.9 thousand units by 2025.
However, the region is expected to experience a slight decline in growth, with a rate of -0.60% from 2024. Despite this dip, Europe remains a significant player in the global market. Countries like Germany, the UK, and France continue to maintain a steady demand for neon signs, particularly in high-end commercial applications. Europe’s focus on quality and technological sophistication ensures that its products remain competitive on the global stage. However, the region faces challenges such as fluctuating economic growth and regulatory changes that impact production levels. Nevertheless, the market’s emphasis on innovation and niche applications keeps it relevant.
China: The Rising Star
China is emerging as a key player in the global Neon Signs market, with production expected to reach 182.2 thousand units by 2025, marking a robust growth rate of 8.91% from 2024.
The country’s rapid economic growth and urbanization have led to an increasing demand for neon signs in the advertising and retail sectors. China’s production is bolstered by a strong manufacturing base and cost advantages, making it an attractive destination for both domestic and international buyers. The adoption of LED neon lights and other innovative technologies further enhances China’s production capabilities, positioning it as a major contender in the global market.
Figure Global Neon Signs Production (K Units) by Region in 2025
7. The Global Neon Signs Market: Top Companies and Their Market Presence in 2021
7.1. Jantec Neon
Company Introduction and Business Overview
Jantec Neon, founded in 1993, is a leading provider of high-quality neon signs in the United States. With a strong presence primarily in North America, Jantec Neon is renowned for its commitment to creating durable and visually appealing neon signs. The company’s business philosophy is centered around delivering trouble-free operation and exceptional customer service. Jantec Neon’s manufacturing facilities are equipped with state-of-the-art technology, ensuring that each neon sign meets the highest standards of quality and durability.
Products Offered
Jantec Neon’s product portfolio includes a wide range of custom neon signs designed to meet individual customer needs. Their offerings feature personalized designs, vibrant colors, and durable materials, making them ideal for both commercial and decorative applications. One of their popular products is the “Open 24 Hours” neon sign, which combines traditional neon craftsmanship with modern design elements. This sign is backed by a full 1-year warranty and is designed to be highly visible, making it perfect for businesses that need to attract attention after dark.
Revenue in 2021
In 2021, Jantec Neon achieved a revenue of 7.63 million USD. This significant revenue reflects the company’s strong market position and its ability to deliver high-quality, customized neon signs that meet the diverse needs of its customers. Jantec Neon’s continued investment in technology and customer service has allowed it to maintain a competitive edge in the industry.
7.2. Sygns
Company Introduction and Business Overview
Sygns, established in 2014, is a digital design and engineering platform specializing in neon lighting solutions. With operations primarily in Europe, Sygns has built a reputation for its expertise in neon light works and its ability to explore unique and inaccessible media. The company’s business scope includes branding, outdoor advertising, art, architecture, interior design, and graphic design. Sygns is known for its innovative approach to neon lighting, combining traditional techniques with modern digital design.
Products Offered
Sygns offers a variety of neon lighting products, including the “De-Light” series. These products are designed to leverage the cultural significance of neon lights, particularly in religious contexts. The De-Light series features handcrafted neon lights wrapped in acrylic glass, protecting the intricate neon system and making them suitable for both indoor and outdoor use. The company’s focus on design and functionality makes its products stand out in the market.
Revenue in 2021
In 2021, Sygns generated a revenue of 5.60 million USD. This revenue highlights the company’s growing market presence and its success in delivering innovative neon lighting solutions. Sygns’ focus on combining digital design with traditional neon craftsmanship has enabled it to carve out a niche in the market, particularly in the European region.
7.3. Butterfield Signs
Company Introduction and Business Overview
Butterfield Signs, founded in 1927, is a well-established company with a rich history of providing high-quality logos and signs for renowned global brands. Operating primarily in Europe, Butterfield Signs is recognized for its comprehensive services, including design, corporate signage, digital signage, and after-sales maintenance. The company’s longevity and expertise have enabled it to build a strong reputation in the industry.
Products Offered
Butterfield Signs offers a diverse range of neon signs, leveraging modern manufacturing technology such as fiber laser cutting, direct-to-media digital printing, CNC letter production, and professional LED lighting. Their products are known for their durability, high quality, and competitive pricing. One of their key strengths is the ability to customize neon signs to meet specific client requirements, ensuring that each sign is unique and tailored to the client’s brand identity.
Revenue in 2021
In 2021, Butterfield Signs achieved a revenue of 5.50 million USD. This revenue underscores the company’s strong market position and its continued success in delivering high-quality neon signs. Butterfield Signs’ commitment to innovation and customer satisfaction has enabled it to maintain a robust presence in the market, particularly in the European region.