2025年から2030年までの世界のネイルケア市場の収益とシェア分析（タイプ、アプリケーション、地域、プレーヤー別）

1. Global Nail Care Market Growth

The global nail care market value will reach $10296.9 million in 2025 with a CAGR of 6.61% from 2025 to 2030.

This indicates a robust and expanding market, driven by various factors including economic development, technological advancements, and changing consumer preferences.

Nail care, as a segment of the beauty and personal care industry, encompasses a wide range of products and services designed to enhance and protect the nails. This includes nail art, nail accessories, nail color removers, and nail strengtheners and treatments. The market is segmented by product type, application, and region, with each segment contributing to the overall growth of the industry.

Global Nail Care Market Revenue (M USD) in 2025

2. Driving Factors of Nail Care Market Growth

Increasing Awareness of Nail Health: Consumers are becoming more aware of the importance of nail care for overall health and aesthetics. Healthy nails not only reflect good hygiene but also prevent various infections and conditions. This awareness has led to a higher demand for nail care products that promote health and beauty.

Rising Disposable Income and Women’s Economic Independence: As more women enter the workforce and achieve economic independence, their disposable income has increased. This has led to a greater willingness to spend on personal care products, including nail care. The pursuit of beauty and self-expression through nail art and treatments has become a popular trend, driving market growth.

Influence of Social Media: Social media platforms have played a crucial role in promoting nail care products and trends. Influencers and beauty enthusiasts share their experiences and recommendations, influencing consumer behavior. The widespread use of social media has also led to the democratization of beauty, making high-end nail care products more accessible to a broader audience.

Innovation in Products: Introducing new and innovative products has been a significant driver of market growth. Brands are continuously developing products that are safer, more effective, and environmentally friendly. For example, the launch of natural and vegan nail polishes has attracted health-conscious consumers.

Expansion of E-commerce: The growth of online shopping has provided consumers with easier access to a wider range of nail care products. E-commerce platforms have enabled brands to reach a global audience, increasing market penetration and sales.

3. Limiting Factors of Nail Care Market Growth

Safety Concerns: Some traditional nail care products contain chemicals that pose potential health risks. Consumers are increasingly concerned about the safety and toxicity of these products, which can limit the market for certain types of nail care products. The industry is responding by developing safer alternatives, but this requires significant investment in research and development.

Market Saturation and Competition: The nail care market is highly competitive, with numerous brands vying for market share. This can lead to market saturation, making it difficult for new entrants to gain a foothold. Established brands often have strong brand loyalty and extensive distribution networks, which can be a barrier to entry for new players.

Regulatory Challenges: The beauty and personal care industry is subject to strict regulations regarding product safety and labeling. Compliance with these regulations can be costly and time-consuming for manufacturers, especially for small and medium-sized enterprises. Changes in regulations can also impact the market, requiring companies to adapt their products and marketing strategies.

Economic Uncertainty: Economic downturns and uncertainties can affect consumer spending on non-essential items, including nail care products. During such periods, consumers may prioritize essential goods, leading to a decline in demand for luxury and premium nail care products.

Counterfeit Products: The prevalence of counterfeit products in the market poses a significant threat to the growth of the nail care industry. Counterfeit products not only affect the sales of genuine products but also damage brand reputation and consumer trust.

4. Analysis of the Global Nail Care Market Segment

Product Types

Among these product types, Nail Art is projected to have the largest market with a market value of $10,296.9 million in 2025. This segment’s dominance can be attributed to the growing trend of personalized and creative nail designs, which have become increasingly popular among consumers. The increasing influence of social media platforms has played a crucial role in driving this trend, as consumers are more likely to share and seek inspiration from intricate nail art designs.

The Nail Accessories segment, while smaller in market share with a market value of $2,303.1 million in 2025, is also expected to grow steadily, driven by the need for basic nail care tools and the expanding range of innovative accessories. The market for Nail Color Removers Nail Strengtheners and Treatment products is expected to grow at a moderate pace with a market value of $1202.4 million in 2025 and $799.1 million in 2025 respectively, reflecting the ongoing demand for nail health and maintenance products.

Analysis of Different Applications in the Nail Care Industry

Among these applications, Retail Stores are projected to have the largest market share with a market value of $5379.2 million in 2025. Retail stores have long been a staple for nail care products, offering consumers a wide range of options and the convenience of in-store shopping. The retail channel benefits from the ability to provide immediate product availability and personalized customer service, which enhances the shopping experience.

However, the Online Channel is expected to grow at the fastest rate, with a projected revenue of $4590.8 million in 2025. The rapid growth of the online channel can be attributed to several factors, including the increasing penetration of e-commerce platforms, the convenience of home delivery, and the availability of a broader product range.

The Nail salon segment is also expected to grow steadily with a market size of $4590.8 million in 2025, driven by the increasing demand for professional nail care services. Nail salons offer a premium experience, combining high-quality products with skilled technicians, making them an attractive option for consumers seeking professional nail treatments.

Market Value by Segment

5. Regional Nail Care Market

North America is projected to have a market value of $3120.7 million in 2025. The region’s nail care market is driven by high consumer awareness of nail care products, a strong preference for premium and innovative products, and the presence of major beauty brands. The United States and Canada are key markets within this region, contributing significantly to the overall market value.

Europe is expected to have a market value of $3300.6 million in 2025. The region’s nail care market is characterized by a high demand for professional nail care services and products, driven by fashion trends and consumer preferences for high-quality, eco-friendly products. The European market is also influenced by regulatory standards that promote product safety and innovation.

China is projected to have a market value of $3028.7 million in 2025. The Chinese nail care market is experiencing rapid growth due to increasing disposable income, rising demand for beauty products, and the influence of social media. The large middle-class population in China is driving the demand for both professional and DIY nail care products.

Middle East and Africa: This region is projected to have a market value of $1075.1 million in 2025. The market in this region is driven by increasing disposable income, a growing middle-class population, and the influence of global beauty trends. The demand for nail care products is also influenced by the region’s cultural preferences for beauty and fashion.

South America is projected to have a market value of $1025.9 million in 2025. The nail care market in this region is driven by increasing disposable income, a growing middle-class population, and the influence of global beauty trends. Brazil and Argentina are key markets within this region, contributing significantly to the overall market value.

Europe is expected to hold the largest market share in 2025. The dominance of Europe is attributed to its high demand for professional nail care services, strong regulatory standards, and consumer preferences for high-quality products. China is projected to be the fastest-growing region, driven by its large middle-class population, increasing disposable income, and the influence of social media.

Global Nail Care Market Revenue (M USD) by Regions in 2025

6. Top 3 Companies in the Global Nail Care Market

OPI Products, Inc.

Company Introduction and Business Overview: OPI Products, Inc. is a global leader in the professional nail care industry. Established in 1981, OPI is known for its high-quality products, innovative formulas, and fashionable colors. The company is committed to providing safe and effective nail care solutions. OPI’s products are available in over 100 countries, making it a dominant player in the global market.

Products Offered: OPI offers a wide range of nail care products, including nail polishes, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, and acrylics. Their Infinite Shine line is particularly popular for its long-lasting, chip-resistant formula.

In 2022, OPI Products, Inc. reported a revenue of $336.5 million.

Creative Nail Design, Inc.

Company Introduction and Business Overview: Creative Nail Design, Inc. (CND) is a global leader in professional nail, hand, and foot beauty products. Established in 1979, CND is known for its SHELLAC® Brand 14+ Day Nail Color, which offers long-lasting wear and superior color. The company is committed to advancing the nail care industry through research, development, education, and customer support.

Products Offered: CND offers a variety of nail care products, including nail color coatings, SHELLAC™ Brand, VINYLUX™ Long Wear Polish, and other professional nail care tools and treatments. Their products are designed to provide high-quality, long-lasting results.

In 2022, Creative Nail Design, Inc. reported a revenue of $258.9 million.

Kiss USA

Company Introduction and Business Overview: Kiss USA is a global leader in professional quality beauty products and treatments. Established in 1989, Kiss USA is known for empowering consumers with high-quality DIY products at affordable prices. The company’s products are sold in over 100 countries worldwide, making it a significant player in the global nail care market.

Products Offered: Kiss USA offers a wide range of nail care products, including press-on nails, nail enhancements, and other DIY beauty products. Their imPRESS ready-to-wear press-on nails are particularly popular for their ease of use and long-lasting results.

In 2022, Kiss USA reported a revenue of $251.5 million.

Major Players