The global coding, marking, and printing packaging machinery market sales will reach 1709.5 K Units in 2024, with a CAGR of 8.12% from 2024 to 2029. This shows that the industry continues to grow globally and the market size continues to expand.
1. Global Coding, Marking & Printing Packaging Machinery Market Summary
The global coding, marking, and printing packaging machinery market sales will reach 1709.5 K Units in 2024, with a CAGR of 8.12% from 2024 to 2029. This shows that the industry continues to grow globally and the market size continues to expand.
Labeling, coding, and marking offer a complete line of solutions used in a wide range of applications from secondary case marking to the application of date and lot codes on primary packages.
Global Coding, Marking & Printing Packaging Machinery Market Size (K Units)
2. Market Dynamics
Drivers
Several companies are integrating advanced technologies to identify and efficiently track products across industries such as F&B, aerospace, healthcare, retail, and automotive. Packaging companies are increasingly adopting technologies such as barcodes, RFID, QR codes, and Data Matrix to track and trace products. QR codes help packaging companies understand various parameters, such as the condition of the product, manufacturing date, and usage. Manufacturing companies leverage Data Matrix codes to automatically identify and track products such as cars, trucks, and bikes throughout their life cycle. These codes also play a major role in tracking products in other industries such as F&B, aerospace, healthcare, retail, and automotive. The increasing focus on product traceability ensures safety and security throughout the product lifecycle. This is one of the key factors that is driving the growth of the global coding, marking & printing packaging machinery market. Meanwhile, vendors are constantly innovating to cater to the needs of manufacturing industries with automated systems. Vendors have started offering smart and connected coding and marking equipment to support Industry 4.0. Such smart equipment facilitates seamless communication between printers and programmable logic controllers (PLC), allowing end users to gain equipment insight. These benefits will increase sales of smart coding and marking equipment will increase, contributing to the growth of the coding, marking & printing packaging machinery market over the forecast period.
Constraints
The price of coding and marking devices depends on their specifications, level of technology integration, applications, size, and nature of consumables used. Due to such wide criteria, a significant amount of variance is observed when it comes to the pricing of coding and marking machines. Furthermore, the high price of coding and marking machines impedes their adoption by price-sensitive industrial users from emerging economies. Therefore, high prices have been identified as a major restraint in the market of coding and marking systems.
3. Market Segment
By Type
Inkjet Printer: An inkjet printer is a non-contact printing method capable of printing on almost any substrate using a series of continuous inkjet inks, which is suitable for flat or curved surfaces, with the ability to print batch codes, serial numbers, barcodes, and traceability information. The market sales of this type are 638.9 K Units and account for a market share of 32.97% in 2024, ranking the major type.
Ink Jet Coder: Inkjet printers are often used to print information directly on products or packaging, such as production date, batch number, etc. These devices are suitable for a variety of industrial applications, including the food, beverage, pharmaceutical, and cosmetic industries. The market sales of this type are 563.7 K Units and account for a market share of 29.65% in 2024.
With the advancement of inkjet printing technology, the performance and cost of inkjet printers continue to improve, which makes inkjet printers better meet the market demand. The packaging industry is growing rapidly worldwide due to the huge demand for convenient-based packaging in the e-commerce and transportation, food and beverage, personal care, home care, and healthcare industries, and this growth has caused a huge demand for inkjet printers for packaging purposes, becoming one of the major factors driving the market. With the concept of environmental protection, green printing has become one of the hot spots in the market, of inkjet printers because of its relatively low energy consumption and environmental impact, in line with the development trend of environmental protection and energy saving. Inkjet printers are widely welcomed in advertising, design, photography, and other industries for their advantages of high color reproduction, low noise, and low energy consumption. With the accelerated release of production and demand of various types of enterprises in the domestic market, coupled with the continued economic recovery of the world’s major economies, the commercial market demand for inkjet printers is expected to further expand. The popularization and application of intelligent, wireless connection and other technologies make inkjet printers more convenient and efficient and further promote the market demand.
By Application
Beverage Industry: In the beverage industry, coding, marking, and printing packaging machinery is used to print information such as date of production, batch number, and bar code on bottles, cans, or packaging to ensure product traceability and anti-counterfeiting. The market sales of this application are 271.2 K Units and account for a market share of 15.86 % in 2024.
Food Industry: The food industry needs to print a variety of information on packaging, including ingredients, nutrition labels, expiration dates, and lot numbers, to meet regulatory requirements and consumer concerns about food safety. The market sales of this application are 335.7 K Units and account for a market share of 19.64% in 2024.
With the rapid development of the food industry, the demand for the food packaging machine market has shown explosive growth. Food packaging machinery is mainly used for convenience food, baked goods, candy, dairy, drinks, condiments, etc., these products have a large demand for packaging machinery. Intelligent packaging is an inevitable trend in the packaging industry, and the demand for intelligent packaging and intelligent production equipment in the field of fast-moving consumer goods such as food and beverage is increasing. The advantages of intelligent food special machinery are prominent and will become the mainstream of the future industry. The popularity of new retail has brought about a wave of FMCG product innovation, new product packaging is emerging in an endless stream, full of creativity, and differentiated and personalized development of packaged food in packaging.
Market Sales and Share by Segment in 2024
| Market Sales in 2024 | Market Share in 2024 | ||
| By Type | Inkjet Printer | 638.9 K Units | 32.97% |
| Ink Jet Coder | 563.7 K Units | 29.65% | |
| By Application | Beverage Industry | 271.2 K Units | 15.86% |
| Food Industry | 335.7 K Units | 19.64% |
4. Regional Market
The Asia-Pacific market accounts for a market share of 33.59% in 2024, becoming the largest market. The market sales of this region are 574.3 K Units. The North American market accounts for 32.67% and the market sales are 558.4 K Units.
With the development of the economy, the demand for packaged goods is increasing, especially in industries such as food and beverage, pharmaceuticals, and consumer goods, which is driving the need for efficient coding, marking, and printing systems. The development of digital printing technology has completely changed the packaging machinery market. Innovations such as high-resolution inkjet printing, laser coding, and thermal transfer printing offer faster speeds, higher accuracy, and more versatility. Packaging production lines are increasingly being automated, increasing efficiency, reducing labor costs, and improving operational reliability. With a growing focus on sustainability, packaging companies are investing in more environmentally friendly printing technologies and materials to reduce their environmental impact. China, South Korea, and Japan are the major consumer markets in the Asia-Pacific region, of which China’s coding, marking printing, and packaging machinery market is expected to become the fastest-growing market.
Global Coding, Marking & Printing Packaging Machinery Market Sales(K Units) by Region in 2024
5. Market Competition
Coding, Marking & Printing Packaging Machinery companies are mainly from the USA. The industry concentrate rate is high. The top three companies are Danaher (Videojet), Dover (Markem-Imaje), and Brother (Domino) with a revenue market share of 19.74%, 13.45%, and 11.79% in 2024.
With major manufacturers and suppliers in the coding, marking & printing
packaging machinery industry competing globally, the intensity of competition within the coding, marking & printing packaging machinery industry has increased. The vendors adopt strategies like price premiums to stay competitive in the market. Meanwhile, the local vendors in developing nations are providing tough competition to the global players based on product pricing. The fierce competition is not conducive to the sustainable development of the industry. At the same time, small companies or small retailers enter the business consequently as venturing into a coding, marking & printing packaging machinery business does not require immense capital or investment. However, this leads to the proliferation of sub-standard or duplicate products which then hampers the competitive scenario in the market as established coding, marking & printing packaging machinery manufacturers are compelled to lower the price of their products, which ultimately impacts their profit margins and sales volumes.
Videojet: Videojet’s large and small character inkjet printers, laser coding systems, thermal transfer printers, and labeling equipment apply variable data such as best-by dates, production dates, lot number, and operator information, as well as linear and 2D bar codes onto virtually every possible product packaging, shipping container or pallet.
Dover (Markem-Imaje): Markem-Imaje, a wholly owned subsidiary of the US-based Dover Corporation, offers a full line of reliable and innovative inkjet, thermal transfer, laser, and print and apply label systems. Dover is a diversified global manufacturer and solutions provider Markem-Imaje provides global reach to over 50,000 customers with 30 subsidiaries, 6 technology centers, several equipment repairs centers, and manufacturing plants with the most comprehensive marking and coding portfolio available in the marketplace.
Brother (Domino): BROTHER INDUSTRIES, LTD. manufactures and markets communications and office equipment. As for the coding and marking (printing expiration dates and so forth on plastic bottles and cans) business, with its world-leading sales and service network, Domino has been steadily increasing the number of operating units. Regarding the digital printing business, with its highly productive digital label printers, Domino has been providing business solutions to the challenges of label printing companies, such as small-lot production, waste reduction, and working environment improvement.
ITW (Diagraph): Acquired by Illinois Tool Works in 2001, Diagraph has the backing and financial resources of a multibillion-dollar organization. As a global and decentralized enterprise, Diagraph leverages the standing of ITW to access challenging opportunities in high-growth, diverse manufacturing industries and markets around the world.
Promach (ID Technology LLC): ID Technology, a ProMach product brand, is a fast-growing national manufacturer and integrator of labeling, coding, and marking equipment, peripherals, supplies, and services. With a wide range of products and services coupled with experienced and knowledgeable product specialists, ID Technology can satisfy all clients’ product identification requirements. ID Technology’s nationwide sales and service facilities provide responsive ongoing service tailored to customers’ individual needs.
Major Players
| Players | Headquarters | Service Area |
| Danaher (Videojet) | USA | Worldwide |
| Dover (Markem-Imaje) | Switzerland | Worldwide |
| Brother (Domino) | Japan | Worldwide |
| ITW (Diagraph) | USA | Worldwide |
| Promach (ID Technology LLC) | USA | America |
| Trumpf | Germany | Worldwide |
| Matthews Marking Systems | USA | Worldwide |
| Hitachi Industrial Equipment | Japan | Worldwide |
| Han’s Laser | China | Worldwide |
| KGK | Japan | Worldwide |
| Macsa ID | Spain | Worldwide |