1. Global Mochi Market Revenue Forecast for 2025
The Mochi market, a segment of the global food industry, is anticipated to experience significant growth in the coming years. In 2025, the global Mochi market is projected to reach a revenue of $4869.89 million, showcasing a robust CAGR of 4.98% from 2025 to 2030. Mochi, a traditional Japanese delicacy made from glutinous rice flour or other starches, is known for its elastic and sticky texture. This versatile food item has gained popularity beyond East Asia, with its demand surging in Western markets as well.
The Mochi market’s growth can be attributed to several factors, including the increasing global palate for ethnic foods, the health-conscious nature of Mochi as a gluten-free option, and the innovation in product development, such as the introduction of Mochi ice cream. The market is segmented by types, with Strip Mochi and Spherical Mochi being the primary products, and by applications, which include online sales, Supermarkets, retail, and others.
Global Mochi Revenue (M USD) in 2025
2. Driving Factors and Limiting Factors of Mochi Market
Several key factors propel the growth of the Mochi market. Firstly, the increasing demand for diverse food cultures and ethnic snacks has opened up international markets for Mochi. As global trade and cultural exchanges intensify, Mochi’s unique taste and texture have found favor with consumers worldwide. Secondly, health and wellness trends have played a significant role in Mochi’s popularity. With a growing number of consumers seeking gluten-free and low-calorie alternatives, Mochi fits the bill perfectly. Additionally, the innovation in food materials and the development of e-commerce have broadened the sales channels, making Mochi more accessible to a global audience.
The versatility of Mochi in terms of flavor and filling options has also contributed to its market expansion. From traditional red bean paste to modern creations like ice cream-filled Mochi, the product’s adaptability has allowed it to cater to various tastes and dietary preferences. Furthermore, the advancement in manufacturing processes has simplified the production of Mochi, ensuring a consistent quality that meets the standards of the international market.
3. Limiting Factors of Mochi Market
Despite the positive growth outlook, the Mochi market faces certain challenges that could limit its expansion. Raw material price volatility poses a significant risk, especially with the dependence on glutinous rice, which is susceptible to supply disruptions due to climate change and geopolitical factors. The cost of raw materials accounts for a substantial portion of the total production cost, and any increase can impact the entire supply chain, affecting the market’s competitiveness.
The Mochi market also faces intense competition with low concentration, indicating a fragmented industry with numerous players lacking significant differentiation. This homogeneity and the small scale of operations hinder the market’s growth potential. Moreover, food safety risks associated with the use of various ingredients and the challenges in maintaining product freshness during transportation and storage can pose reputational and financial risks to the industry.
Brand barriers also exist in the Mochi market, where established brands have strong consumer loyalty and market presence. For new entrants, building a recognizable brand and gaining consumer trust can be a daunting task that requires substantial investment and time. Lastly, marketing channel barriers can impede the growth of new players, as establishing and maintaining effective distribution networks, both offline and online, is crucial and often challenging for newcomers.
In conclusion, while the Mochi market is set to experience substantial growth in the coming years, it is essential for stakeholders to address these challenges to ensure the market’s sustainable expansion. By focusing on innovation, quality, and strategic marketing, the Mochi market can overcome its limitations and capitalize on the growing global demand for diverse and healthy snack options.
4. Analysis of Mochi Market Segment
The Mochi market is diversified in terms of product types, each with its unique characteristics and market performance. The primary types of Mochi products include Strip Mochi, Spherical Mochi, and Others. These variations cater to different consumer preferences and usage scenarios, contributing to the overall market diversity.
Strip Mochi
Strip Mochi, also known as Kagami Mochi, is the traditional long-shaped Mochi. It is made from glutinous rice flour and is often associated with Japanese New Year celebrations. Strip Mochi is known for its chewy texture and is sometimes filled with various fillings such as red bean paste or sweetened chestnuts. In terms of market revenue, Strip Mochi is projected to generate $2556.60 million in 2025. This product type has a significant market share due to its cultural significance and widespread consumer base.
Spherical Mochi
Spherical Mochi, or Daruma Mochi, is another popular variant, known for its round shape. It is similar in recipe to Strip Mochi but differs in shape, offering a different presentation and eating experience. Spherical Mochi is often used in desserts and as a decorative element in Japanese cuisine. The market revenue for Spherical Mochi is forecasted to reach $2054.47 million in 2025. While it holds a substantial market share, it is not as dominant as Strip Mochi, primarily due to its niche applications.
Other Mochi Products
The “Others” category encompasses innovative and specialty Mochi products that do not fit into the traditional categories. This includes flavored Mochi, Mochi ice cream, and other experimental variations. These products cater to a more adventurous consumer base and are often found in specialty stores or as premium items. The market revenue for Other Mochi products is expected to be $258.81 million in 2025. Although this category holds a smaller market share, it experiences the fastest growth rate due to the constant innovation and the appeal of novelty in the food industry.
Among the different product types, Strip Mochi has the biggest market share, attributed to its traditional status and widespread consumer acceptance. It represents the largest segment of the Mochi market, reflecting the continued preference for traditional Mochi forms in various cultural and culinary contexts.
On the other hand, the “Others” category exhibits the fastest-growing rate. This growth is driven by the increasing demand for novelty and diversity in food products, particularly among younger consumers who are more open to experimenting with new flavors and forms of Mochi. The innovation in Mochi products, such as the incorporation of unique fillings and the creation of Mochi ice cream, has expanded the market reach and attracted a new demographic of consumers.
Applications of the Mochi Market
The Mochi market is segmented into various applications, each contributing to the overall market revenue and growth. The primary applications include Online Sales, Supermarkets, retail, and Others. These applications reflect the diverse channels through which Mochi products are distributed and consumed.
Online Sales
Online sales have become a significant application for Mochi products, especially with the rise of e-commerce and global shipping capabilities. This application caters to consumers who prefer the convenience of online shopping and the ability to access a wide variety of products from different regions. The market revenue for Online Sales is projected to be $996.30 million in 2025. This application holds a substantial market share and is expected to grow at a rapid pace due to the increasing trend of online shopping.
Supermarket
Supermarkets are a traditional application for Mochi products, offering a convenient shopping experience for consumers. They provide a wide range of Mochi products, from traditional to modern variations, catering to various consumer preferences. The market revenue for the Supermarket is forecasted to reach $1714.73 million in 2025. Supermarkets maintain the largest market share due to their widespread presence and the one-stop shopping experience they offer.
Retails
Retail stores, including specialty shops and local markets, are another significant application for Mochi products. They often provide a more personalized shopping experience and may offer unique or regional Mochi varieties. The market revenue for Retails is expected to be $1343.38 million in 2025. While retail stores hold a considerable market share, their growth rate is moderate compared to online sales, reflecting the competition from e-commerce platforms.
Other Applications
The “Others” category includes applications such as food service, institutional sales, and other niche markets. These applications may cater to specific consumer segments or offer specialized Mochi products. The market revenue for Other Applications is projected to be $815.48 million in 2025. This category experiences the fastest growth rate due to the diversification of Mochi products into new markets and the exploration of new consumption scenarios.
Supermarket has the biggest market share, reflecting the continued importance of physical retail in the Mochi market. Its large market share is attributed to the convenience and variety that Supermarkets offer, making them a popular choice for consumers.
On the other hand, Other Applications exhibit the fastest growing rate. This growth is driven by the expansion of Mochi products into new markets and the increasing demand for specialized products. The diversification of Mochi applications beyond traditional retail channels is a key factor in the market’s overall growth.
Market Revenue and Share by Segment
| Market Revenue (M USD) in 2025 | Market Share in 2024 | ||
| By Type | Strip Mochi | 2556.60 | 52.50% |
| Spherical Mochi | 2054.47 | 42.19% | |
| Others | 258.81 | 5.31% | |
| By Application | Online Sales | 996.30 | 20.46% |
| Supermarket | 1714.73 | 35.21% | |
| Retails | 1343.38 | 27.59% | |
| Others | 815.48 | 16.75% |
5. Regional Mochi Market Revenue Analysis
The global Mochi market, with its unique cultural significance and growing international appeal, is set to experience substantial growth in the coming years. By 2025, the market is expected to undergo significant shifts in terms of regional revenue contributions, with some regions outpacing others in terms of growth and market share.
Asia Pacific: The Dominant Regional Market
Asia Pacific is projected to remain the largest revenue contributor to the Mochi market in 2025, with an expected revenue of $3739.32 million. This region’s dominance can be attributed to the strong cultural roots and traditional consumption of Mochi in countries like Japan, China, and South Korea. The region’s market share is expected to increase to 76.78% in 2025, indicating a significant growth in both revenue and market share.
North America: The Fastest-Growing Region
While Asia Pacific leads in terms of revenue, North America is expected to be the fastest-growing region, with a projected revenue of $695.55 million in 2025. The region’s growth can be attributed to the increasing popularity of Asian cuisine and the health-conscious nature of Mochi as a gluten-free option. The market share is also expected to increase to 14.28% in 2025, reflecting a substantial increase in the region’s contribution to the global Mochi market.
Europe: A Stable Contributor
Europe is expected to contribute $246.36 million to the Mochi market in 2025, with a market share of 5.06%. Although this region does not exhibit the same level of growth as North America, it remains a stable contributor to the global market. The region’s market is driven by the demand for exotic and ethnic foods, with Mochi finding a niche in the health food and specialty food segments.
Latin America and Middle East & Africa: Emerging Markets
Latin America and the Middle East & Africa are emerging markets for Mochi, with projected revenues of $104.56 million and $84.09 million, respectively, in 2025. These regions are expected to see growth due to increasing globalization and the popularity of international cuisines. However, their market shares are relatively small, at 2.15% and 1.73%, respectively, indicating that there is significant room for growth and expansion.
The analysis of the Mochi market by region in 2025 highlights the diversity and potential of this traditional food item on a global scale. Asia Pacific, with its strong cultural ties to Mochi, continues to dominate the market, while North America shows the most promising growth rate, indicating a shift in consumer preferences and the increasing acceptance of Mochi as a mainstream food item. Europe maintains its stable position, and Latin America and the Middle East & Africa present opportunities for new market penetration.
For the Mochi market to continue its growth trajectory, players must understand regional preferences, adapt to local tastes, and innovate to meet the demands of a global consumer base. The biggest regional market by revenue, Asia Pacific, and the fastest-growing region, North America, present unique opportunities and challenges for Mochi manufacturers and distributors alike.
Global Mochi Revenue Market Share by Region in 2025
6. Analysis of the Top Five Companies in the Mochi Market
Echigoseika Co., Ltd is a prominent player in the Mochi market, established in 1957 and headquartered in Japan. The company is known for its extensive range of snack products, including various types of Mochi. Echigoseika Co., Ltd offers a wide array of Mochi products, from traditional to innovative flavors, catering to both local and international markets.
Usagimochi Co., Ltd, established in 2014, is a relatively new entrant in the Mochi market but has quickly gained recognition for its innovative packaging technology, “Ita Mochi.” The company’s product portfolio focuses on Mochi made from 100% Japanese sticky rice, emphasizing ease of use and freshness.
Three Squirrels, founded in 2012 and based in China, is a significant player in the Mochi market. The company’s product range extends beyond Mochi to include a variety of food products such as roasted foods, nuts, and candied fruits. Three Squirrels has made a mark in the Mochi market with its focus on quality and innovation.
BESTORE, established in 2006, operates as a snack products manufacturing company with a strong presence in Asia and North America. The company produces and sells a variety of snacks, including Mochi, known for their unique flavors and high-quality ingredients.
Mochiya Co., Ltd, founded in 1974, is a company dedicated to the production of Mochi-related products. The company has evolved from traditional Mochi manufacturing to offering a range of processed rice products, reflecting the market’s demand for diversity and innovation.
Major Players
| Company Name | Plant Locations | Market Distribution |
| Echigoseika Co., Ltd | Japan | Mainly in Asia |
| Usagimochi Co., Ltd | Japan | Mainly in Asia |
| Three Squirrels | China | Mainly in Asia |
| BESTORE | China | Mainly in Asia and North America |
| Mochiya Co., Ltd. | Japan | Mainly in Asia |
| Royal Family Mochi Tourist Factory | China | Mainly in Asia and Europe |
| Senjyurs | Japan | Mainly in Asia |
| Baicaowei | China | Mainly in Asia |
| Yuki & Love | China | Mainly in Asia |
| Daishin | Japan | Mainly in Asia |
| BamBoo House | China | Mainly in Asia |